Marketing BI Analyst for U.S. DTC Brand (Remote, US-Based)
WFA Digital Insight
As the demand for data-driven insights in e-commerce grows, companies are seeking skilled professionals to bridge the gap between marketing, operations, and finance. With a 25% increase in remote job postings in 2025, the market is ripe for talented Marketing BI Analysts. Paired's client, a fast-growing U.S. DTC brand, is no exception. To succeed in this role, candidates will need to possess a unique blend of technical, business, and communication skills. Before applying, it's essential to understand the intricacies of remote work and the importance of collaboration in a distributed team.
Job Description
About the Role
As a Marketing BI Analyst for a U.S. DTC brand, you will play a critical role in driving business growth by providing data-driven insights across marketing, operations, and finance. Your primary focus will be on developing and maintaining executive-level dashboards and reporting systems, analyzing large datasets to uncover trends and opportunities, and collaborating with cross-functional teams to define KPIs and business intelligence priorities.The ideal candidate will have a strong background in data analysis, a solid understanding of e-commerce and marketing principles, and excellent communication skills to effectively present findings to stakeholders. You will be working closely with the leadership team and department heads to identify areas for improvement and develop actionable recommendations.
In this remote role, you will have the opportunity to work with a high-growth DTC brand, exposing you to advanced marketing analytics and data systems. The company culture is collaborative, fast-paced, and performance-driven, making it an excellent fit for professionals looking to make a meaningful impact.
What You Will Do
- Partner with leadership and cross-functional teams to define KPIs, reporting needs, and business intelligence priorities
- Build and maintain executive-level dashboards and reporting systems to provide clear visibility into company performance
- Translate complex business requirements into scalable reporting solutions and self-service analytics tools
- Analyze large datasets from e-commerce, operational, and marketing platforms to uncover insights and trends
- Work with data teams to improve data quality, consistency, governance, and reporting reliability across systems
- Support the development and optimization of centralized reporting environments and data models for analytics consumption
- Deliver actionable insights and recommendations to stakeholders to improve performance, efficiency, and decision-making
- Monitor reporting accuracy and proactively identify inconsistencies, gaps, or process improvement opportunities
- Help standardize reporting processes, KPI definitions, and dashboard best practices across the organization
What We Are Looking For
- 3+ years of experience in a similar role, preferably in e-commerce or marketing analytics
- Strong background in data analysis, statistics, and data visualization
- Excellent communication and presentation skills, with the ability to effectively present complex data insights to non-technical stakeholders
- Experience with data tools such as SQL, Tableau, Power BI, or similar technologies
- Solid understanding of e-commerce and marketing principles, including KPIs and metrics
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
- Strong problem-solving skills and attention to detail
- Bachelor's degree in a quantitative field, such as mathematics, statistics, or computer science
Nice to Have
- Experience with cloud-based data platforms, such as AWS or Google Cloud
- Familiarity with machine learning algorithms and predictive modeling
- Knowledge of programming languages, such as Python or R
- Certification in data visualization or business intelligence tools
- Experience working in a remote team environment
Benefits and Perks
- Competitive USD salary
- Fully remote work environment, allowing for flexibility and work-life balance
- Opportunity to work with a high-growth DTC brand and contribute to its success
- Exposure to advanced marketing analytics and data systems
- Collaborative, fast-paced, and performance-driven team culture
- Professional development opportunities, including training and conference attendance
- Access to cutting-edge tools and technologies
- Flexible PTO policy and generous holidays
How to Stand Out
- Tip: Highlight your experience with data visualization tools, such as Tableau or Power BI, and provide examples of how you've used them to drive business decisions.
- Tip: Showcase your ability to communicate complex data insights to non-technical stakeholders, and be prepared to provide examples of successful presentations or reports.
- Tip: Emphasize your understanding of e-commerce and marketing principles, including KPIs and metrics, and demonstrate how you've applied this knowledge in previous roles.
- Tip: Be prepared to discuss your experience working in a fast-paced, dynamic environment, and highlight your ability to adapt to changing priorities and deadlines.
- Tip: Keep your resume and online profiles up-to-date, and be prepared to provide examples of your work, such as dashboards or reports, to demonstrate your skills and experience.
- Tip: Research the company culture and values, and be prepared to discuss how your skills and experience align with their goals and objectives.
- Tip: Practice your communication skills, and be prepared to effectively present your skills and experience to the interviewer.
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