Marketing Campaign Specialist

About the Role

As a key member of the marketing team, the Campaign Specialist will work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure that marketing efforts are aligned with business priorities and driving measurable pipeline impact. This role is perfect for a marketer who is passionate about creating seamless, end-to-end experiences for technical audiences and is committed to excellence in their work.

Tractian's marketing team is known for its collaborative and dynamic environment, where creativity and innovation are encouraged. The company is dedicated to providing its employees with the tools and resources they need to succeed, including opportunities for professional development and growth.

What You Will Do

• Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs, to drive engagement and conversion among technical audiences
• Build, launch, and optimize email campaigns using marketing automation platforms like HubSpot
• Support campaign messaging, ad copy, and content execution to ensure consistent branding and messaging across all channels
• Localize global campaigns for North America, including coordination of Spanish-language adaptations
• Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution
• Track and analyze campaign performance, identifying insights and optimization opportunities to drive continuous improvement
• Manage timelines and workflows to ensure campaigns are delivered on schedule
• Partner with cross-functional teams to develop and execute campaign strategies that drive measurable pipeline impact
• Stay up-to-date with industry trends and best practices in marketing automation and campaign execution

What We Are Looking For

• 2-3 years of experience executing B2B marketing, demand generation, or campaign execution
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Hands-on experience building and launching campaigns in HubSpot or similar marketing automation platforms
• Proven track record of tracking campaign performance and adjusting based on results
• Excellent communication and project management skills
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong analytical and problem-solving skills

Nice to Have

• Experience with ABM platforms like Demandbase or similar
• Webinar execution experience using tools like Zoom or similar
• Familiarity with design tools like Figma or Miro
• Experience with paid media or social campaigns
• B2B SaaS experience
• Spanish proficiency

Benefits and Perks

• Competitive salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 days
• 401(k) Retirement Plan
• Language Learning Opportunities: take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach
• Birthday Time Off: celebrate your birthday with a paid day off during your birthday week
• Gympass Membership: access a wide range of gyms and training programs
• Sports Incentive: receive a monthly bonus when you regularly participate in physical activities
• Long-Term Benefit: after four years of service, earn a fully funded trip anywhere in the world

• To stand out in your application, make sure to highlight your experience with marketing automation platforms like HubSpot and Adjust, and provide specific examples of successful campaigns you've executed in the past.
• When preparing for your interview, be ready to discuss your approach to tracking and analyzing campaign performance, and how you use data to drive continuous improvement.
• Don't underestimate the importance of localization: if you have experience adapting global campaigns for local markets, be sure to emphasize this in your application.
• If you're looking to negotiate salary, research the market rate for Marketing Campaign Specialists in the United States and be prepared to make a strong case for your worth.
• Pay attention to the company culture and values during the interview process: if you're looking for a collaborative and dynamic work environment, Tractian may be the perfect fit.
• Make sure to ask about opportunities for professional development and growth within the company, and how your role contributes to the overall business strategy.