Marketing Consultant, Retail Growth
WFA Digital Insight
As demand for holistic marketing solutions grows, retailers are increasingly investing in digital transformation. With a 25% rise in e-commerce sales in 2025, companies like Overline are at the forefront of this shift. Overline's unique blend of retail media expertise and strategy consulting makes this role particularly compelling for those with a passion for GTM and retail growth. Candidates should be prepared to showcase their understanding of retail media networks, brand objectives, and commercial strategy. With the right blend of skills and experience, this role offers a unique opportunity to drive growth in the retail sector.
Job Description
About the Role
The Marketing Consultant, Retail Growth role at Overline is a client-facing position that requires a deep understanding of retail media networks, GTM strategies, and commercial operations. As a key member of the Overline team, you will work closely with CMOs, senior marketers, and their teams to develop and implement comprehensive marketing solutions. Your expertise in retail media networks, including how they are structured, priced, and sold to advertisers, will be invaluable in driving growth and transformation in the retail sector.The role entails developing clear articulation of how retail media networks must serve brand objectives, such as sales lift, share growth, ROI, and measurement transparency. You will also be responsible for owning defined workstreams across retail media strategy, brand-to-retail alignment, retail GTM modernization, and in-housing and operating model assessments. Your ability to build supporting analyses, financial models, and executive-ready materials will be essential in contributing to roadmap development and value modeling.
As a Marketing Consultant, Retail Growth at Overline, you will be part of a team that is dedicated to enabling marketing to be a more effective growth engine. You will work in a fast-paced, dynamic environment with a team of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing.
What You Will Do
- Support discovery sessions, stakeholder interviews, and synthesis to develop structured analyses and opportunity frameworks
- Translate client inputs into clear articulation of how retail media networks must serve brand objectives
- Develop and own defined workstreams across retail media strategy, brand-to-retail alignment, retail GTM modernization, and in-housing and operating model assessments
- Build supporting analyses, financial models, and executive-ready materials to contribute to roadmap development and value modeling
- Demonstrate understanding of retail media networks, including how they are structured, priced, and sold to advertisers
- Ensure retail media network strategies reflect real-world retailer and advertiser expectations
- Support workshop preparation and executive presentations
- Contribute to proposal development and research for new business
- Assist in codifying frameworks and reusable retail media assets
- Contribute to POVs and webinar content to support the elevation of firm positioning in retail marketing strategy
What We Are Looking For
- 6-10 years of experience in retail media, strategy consulting, commercial strategy, or related roles
- Experience working within a retail media network, with exposure to how media offerings are commercialized and sold to brands
- Hands-on experience in retail media execution and/or strategy, not limited to activation
- Strong understanding of grocery and/or mass retail media networks
- Exposure to in-store retail dynamics, such as merchandising, store operations, and shopper marketing execution
- Strong analytical and data and insights synthesizing skills
- Ability to communicate clearly in executive-ready materials
- Collaborative and comfortable operating in ambiguity with guidance
- Experience with major retail media networks, such as Walmart Connect, Target Roundel, or Kroger Precision Marketing
- CPG or agency experience as complementary background
Nice to Have
- Experience working with multiple retail media networks or across retailer ecosystems
- Familiarity with retail media network pricing models and margin considerations
- Understanding of measurement expectations, such as incrementality, attribution, and closed-loop reporting
- Experience with investment decision frameworks used by brand and shopper teams
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a leading digital marketing consultancy
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technology and tools
- Comprehensive health and wellness benefits
- Generous paid time off and holiday package
- Retirement savings plan and matching program
How to Stand Out
- Tip: Showcase your understanding of retail media networks, including how they are structured, priced, and sold to advertisers, to stand out in the application process.
- Tip: Be prepared to provide examples of your experience in retail media execution and/or strategy, and how you have driven growth and transformation in the retail sector.
- Tip: Familiarize yourself with Overline's approach to retail marketing strategy and be prepared to discuss how your skills and experience align with their unique blend of retail media expertise and strategy consulting.
- Tip: Highlight your ability to communicate complex ideas clearly and effectively, both in writing and in person, as this is a key requirement for the role.
- Tip: Research the company culture and values, and be prepared to discuss how you would contribute to and thrive in a collaborative and dynamic work environment.
- Tip: Prepare to discuss your experience with data analysis and insights, and how you have used this expertise to drive business growth and inform marketing strategies.
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