Marketing Coordinator (Mandarin Speaking)
WFA Digital Insight
The demand for digital marketing specialists with expertise in partnerships and campaign management has skyrocketed, with a reported 25% increase in job postings over the last year. Impact, a leading SaaS platform, is at the forefront of this trend. With a strong focus on customer success and cutting-edge technology, this company stands out in the industry. As a Marketing Coordinator, you'll play a crucial role in driving business growth through strategic partnerships and campaigns, leveraging your proficiency in Mandarin to tap into new markets. Before applying, consider how your skills in Excel and campaign execution can help you succeed in this role.
Job Description
## About the Role As a Marketing Coordinator at Impact, you will be an integral part of the Creator Solutions team, responsible for driving success across a portfolio of client accounts. Your day-to-day will involve managing creator programs and campaigns across diverse verticals, including fashion, parenting, food, technology, and more. You will own the campaign execution cycle from start to finish for a select group of clients, providing key support on larger, strategic programs. The role requires a unique blend of strategic thinking, creativity, and attention to detail, with the ability to work independently and as part of a global team.
Impact is a company that values ambition, curiosity, and innovation, with a culture that rewards entrepreneurial spirit and a passion for customer success. As a Marketing Coordinator, you will have the opportunity to work with a talented team of professionals from all over the world, collaborating to solve real-world problems for clients and drive revenue growth.
The Creator Solutions team at Impact is dedicated to helping businesses create, manage, and scale ecosystems of partnerships with brands and communities that customers trust. This involves designing and implementing comprehensive strategies for creator recruitment, relationship management, and community growth, ensuring a vibrant, active, and profitable partner network.
## What You Will Do - Develop and implement performance-led strategies to attract creators aligned with defined brand and business goals.
- Strategize content creation and casting to ensure campaigns are on trend and highly relevant to the current social media landscape.
- Lead a 360° creator recruitment effort, identifying and targeting creators to join programs/campaigns, leveraging offshore support where necessary.
- Source and vet qualified creators for each campaign, providing data-driven recommendations based on follower count, location, niche, and audience demographics.
- Create comprehensive creator campaign briefs based on client guidelines and FTC/disclosure compliance standards.
- Negotiate terms and communicate extensively with creators, including facilitating product orders and gathering content drafts.
- Review and approve creator content to ensure quality, relevance, and compliance with client guidelines.
- Collaborate with the internal team to ensure seamless campaign execution and optimize campaign performance.
- Analyze campaign results, providing insights and recommendations for future improvements.
- Proficiency in Mandarin, with excellent written and verbal communication skills.
- Strong understanding of digital marketing principles, including social media, content creation, and campaign execution.
- Experience with Excel, including data analysis and reporting.
- Ability to work independently and as part of a global team, with a strong focus on collaboration and communication.
- Strong problem-solving skills, with the ability to think creatively and strategically.
- Experience with campaign management tools and software, with the ability to learn new systems and technologies quickly.
- Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously.
- Knowledge of FTC/disclosure compliance standards and regulations.
- Experience with social media management and content creation.
- Familiarity with partnership management platforms and software.
- Certification in digital marketing or a related field.
- Opportunity to work with a leading SaaS platform and a talented team of professionals.
- Collaborative and dynamic work environment, with a focus on innovation and customer success.
- Professional development opportunities, including training and certification programs.
- Flexible work arrangements, including remote work options and flexible hours.
- Access to cutting-edge technology and tools, with the opportunity to learn and grow with the company.
How to Stand Out
- tip: Tailor your resume and cover letter to highlight your experience in digital marketing, partnerships, and campaign management, with a focus on your proficiency in Mandarin.
- tip: Prepare to talk about your experience with Excel and data analysis, including specific examples of how you've used these skills in previous roles.
- tip: Research Impact and the Creator Solutions team, including their mission, values, and approach to partnerships and campaign management.
- tip: Practice your communication skills, including your ability to negotiate terms and communicate extensively with creators and clients.
- tip: Be prepared to discuss your experience with campaign management tools and software, including your ability to learn new systems and technologies quickly.
- tip: Show your passion for digital marketing and partnerships, and highlight your creativity, strategic thinking, and attention to detail.
- tip: Ask informed questions during the interview process, including questions about the company culture, team dynamics, and opportunities for growth and development.
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