Marketing Coordinator

About the Role

The role involves working with a range of marketing tools and technologies, including HubSpot, Salesforce, Excel, and Google Sheets. The Marketing Coordinator will be responsible for maintaining data accuracy, building and auditing prospect lists, executing compliant mass email campaigns, and creating and maintaining competitor tracking databases. The successful candidate will also be expected to conduct website audits, support SEO-driven content updates, and build campaign tracking frameworks and reporting visibility.

Pavago is a dynamic and innovative company that values creativity, collaboration, and continuous learning. The company culture is fast-paced and supportive, with a strong emphasis on teamwork, open communication, and professional development. As a remote worker, the Marketing Coordinator will be expected to be self-motivated, disciplined, and able to work independently with minimal supervision.

What You Will Do

• Manage CRM hygiene and ensure data accuracy in Salesforce
• Build and audit prospect lists using ZoomInfo or similar tools
• Execute compliant mass email campaigns using marketing automation tools
• Create and maintain competitor tracking databases
• Conduct website audits and support SEO-driven content updates
• Build campaign tracking frameworks and reporting visibility
• Document marketing processes and standardize workflows
• Support light content execution, including email drafts, publishing support, and template creation in Canva
• Collaborate with the marketing team to develop and execute marketing campaigns
• Analyze campaign performance data and provide insights for future campaign optimization
• Stay up-to-date with the latest marketing trends, tools, and technologies

What We Are Looking For

• Hands-on experience with Salesforce, including data management, segmentation, and reporting
• Experience with marketing automation tools, such as Pardot, Account Engagement, or HubSpot
• Strong proficiency in Google Sheets or Excel, with the ability to create and manage complex spreadsheets
• Experience maintaining CRM hygiene and marketing databases
• Ability to follow and document standardized processes
• Excellent communication and project management skills, with the ability to work independently and as part of a team
• Strong analytical and problem-solving skills, with the ability to analyze data and provide insights
• Experience with SEO principles and website optimization
• Familiarity with content management systems and website publishing tools

Nice to Have

• Experience supporting US-based companies, with a strong understanding of the US market and regulatory requirements
• Basic SEO knowledge, with experience in keyword research, on-page optimization, and link building
• Website CMS experience, with the ability to create and manage website content
• Experience drafting marketing emails or supporting content publishing
• Canva or light creative execution exposure, with the ability to create visual content and graphics

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a cutting-edge company and contribute to the development of their marketing strategy
• Collaborative and dynamic work environment, with a strong emphasis on teamwork and open communication
• Professional development opportunities, including training and education programs
• Flexible working hours and remote work arrangements, with the ability to work from anywhere
• Access to the latest marketing tools and technologies, including HubSpot, Salesforce, and Google Sheets
• Recognition and reward programs, including bonuses and incentives for outstanding performance

30-60-90 Day Success Plan

• 30 Days: Understand the infrastructure, improve data cleanliness, and execute routine marketing tasks with minimal oversight
• 60 Days: Improve systems, begin to own day-to-day execution, and start to take ownership of marketing operations
• 90 Days: Marketing operations feel organized, predictable, and efficient, with the ability to anticipate needs, own execution, and contribute to improving team operations

• Tip: Make sure to showcase your experience with marketing automation tools, such as HubSpot and Salesforce, and highlight your ability to manage multiple projects simultaneously and meet deadlines.
• Tip: Familiarize yourself with the company's products and services, and be prepared to discuss how you can contribute to their marketing strategy and goals.
• Tip: Demonstrate your analytical and problem-solving skills by providing examples of how you have analyzed campaign performance data and provided insights for future campaign optimization.
• Tip: Show your creativity and ability to think outside the box by providing examples of innovative marketing campaigns or initiatives you have developed and executed in the past.
• Tip: Be prepared to discuss your experience with SEO principles and website optimization, and highlight your ability to create and manage website content using content management systems.
• Tip: Highlight your ability to work independently and as part of a team, and demonstrate your excellent communication and project management skills.
• Tip: Be prepared to provide examples of your experience with data management, segmentation, and reporting, and highlight your ability to create and manage complex spreadsheets using Google Sheets or Excel.