Marketing Coordinator
WFA Digital Insight
The demand for skilled marketing professionals has skyrocketed, with a 25% increase in job postings for paid media specialists in the past year. As companies like Rocky Talkie expand their reach, the need for experts who can navigate complex campaigns and drive results has become paramount. With the rise of e-commerce and digital marketplaces, marketers must be adept at managing multiple channels and analyzing performance. Rocky Talkie's commitment to creating high-quality products for outdoor enthusiasts has earned them a loyal customer base, and this role offers a unique opportunity to join a passionate team. Before applying, candidates should be prepared to showcase their expertise in paid media, campaign management, and data analysis.
Job Description
About the Role
As a Marketing Coordinator at Rocky Talkie, you will play a crucial role in bringing the company's products to a new generation of customers. You will work closely with the brand, creative, product, operations, and external partners to coordinate and execute marketing initiatives that drive growth and engagement. This role provides support across marketing execution, with a focus on campaign management, website and marketplace management, project management, and performance reporting.Rocky Talkie operates in a category where trust, reliability, and education matter. The company's customers depend on its products in environments where communication is critical, and the marketing programs that support these products should reflect the same level of thoughtfulness, precision, and attention to detail. As a Marketing Coordinator, you will help bring campaigns to life across every customer touchpoint, from product launches and promotional campaigns to email marketing, website content, retail initiatives, and partnerships.
The ideal candidate for this role is a highly organized marketer who enjoys bringing complex projects to life and ensuring great ideas become great execution. You should be comfortable owning projects, solving problems independently, and contributing wherever needed to support the broader marketing team.
What You Will Do
- Coordinate with internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels
- Help manage promotional calendars and campaign timelines across multiple concurrent initiatives
- Coordinate the development and delivery of creative assets with internal team members and external partners
- Work closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectives
- Maintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channels
- Coordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placements
- Support the creation, testing, and optimization of website content to improve customer experience and conversion rates
- Manage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assets
- Help identify opportunities to improve the customer experience and drive business growth
What We Are Looking For
- 2+ years of experience in marketing, preferably in a role that involves campaign management and execution
- Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and other paid media channels
- Experience with Google Analytics, GA4, and other analytics tools
- Familiarity with Klaviyo, Adjust, and other marketing automation platforms
- Strong project management skills, with the ability to coordinate multiple projects and stakeholders
- Excellent communication and collaboration skills, with the ability to work with cross-functional teams
- Strong analytical skills, with the ability to analyze data and make informed decisions
- Experience with Excel, Google Sheets, and other data analysis tools
- A bachelor's degree in marketing or a related field
Nice to Have
- Experience with Shopify, Amazon, and other e-commerce platforms
- Knowledge of SEO principles and how to optimize website content for search engines
- Experience with email marketing and email automation platforms
- Familiarity with social media advertising and social media management tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a passionate and experienced team
- Flexible work arrangements, including remote work options
- Professional development opportunities, including training and education programs
- Access to the latest marketing tools and technologies
- A fun and dynamic work environment, with a company that values work-life balance
- The opportunity to work on exciting and challenging projects that make a real impact on the company's growth and success
How to Stand Out
- Tip: Make sure to highlight your experience with paid media channels, including Google Ads, Meta Ads, and TikTok Ads, in your application.
- To stand out, create a portfolio that showcases your campaign management and execution skills, including examples of successful campaigns you have led.
- When preparing for the interview, be ready to talk about your experience with data analysis and performance reporting, including how you use tools like Google Analytics and GA4.
- Consider taking courses or earning certifications in marketing automation platforms like Klaviyo and Adjust to demonstrate your expertise.
- Be prepared to negotiate your salary based on your experience and qualifications, and don't be afraid to ask about benefits and perks, such as flexible work arrangements and professional development opportunities.
- When researching the company, look for reviews and testimonials from current and former employees to get a sense of the company culture and values.
- Be sure to ask about the company's approach to work-life balance and how they support the well-being of their employees.
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