Marketing Copywriter

BIS Safety Software·Remote(Toronto, Ontario)
Content & Writing
Excel

WFA Digital Insight

Demand for skilled marketing copywriters has surged 25% in the past year, driven by the need for clear and consistent messaging in the digital age. With the rise of remote work, companies like BIS Safety Software are looking for talented professionals who can craft compelling content that resonates with diverse audiences. As a leader in safety software, BIS is poised for growth, and this role offers a unique opportunity to shape the company's marketing narrative. Candidates should be prepared to showcase their expertise in developing marketing messaging, understanding buyer psychology, and leveraging AI tools to elevate content quality.

Job Description

About the Role

The Marketing Copywriter will play a crucial role in shaping the marketing narrative at BIS Safety Software. As a key member of the marketing team, you will be responsible for developing clear and consistent messaging across various channels, including website content, advertising campaigns, buyer guides, and video scripts. Your primary goal will be to ensure that marketing copy accurately reflects the company's value proposition and resonates with the target audience. The successful candidate will have a deep understanding of buyer psychology and be able to craft compelling content that speaks to different customer types, levels of sophistication, and stages of the purchasing journey. You will work closely with the marketing leadership to refine the company's messaging and positioning, ensuring that all marketing initiatives are aligned with the company's overall strategy. As a Marketing Copywriter at BIS Safety Software, you will be part of a dynamic team that is passionate about changing the way organizations manage safety, learning, and compliance. You will have the opportunity to work on a wide range of projects, from developing website content and advertising campaigns to creating buyer guides and video scripts.

What You Will Do

  • Develop marketing messaging and content across various channels, including website content, advertising campaigns, buyer guides, and video scripts
  • Collaborate with marketing leadership to refine the company's messaging and positioning
  • Conduct research to develop a deep understanding of the target audience and their needs
  • Write and edit marketing copy to ensure clarity, consistency, and quality
  • Develop a working understanding of the BIS Safety Software platform and its capabilities
  • Create marketing content that accurately reflects the company's value proposition and resonates with the target audience
  • Work with the marketing team to develop messaging that speaks to different customer types, levels of sophistication, and stages of the purchasing journey
  • Utilize AI tools to assist in research and content development
  • Refine and elevate AI-assisted drafts into high-quality marketing copy
  • Contribute to the development of marketing guides, downloadable assets, and product-focused marketing materials

What We Are Looking For

  • 1+ years of professional marketing copywriting experience
  • Strong ability to translate complex systems into clear messaging
  • Excellent judgment about tone, clarity, and positioning
  • Ability to write quickly without sacrificing quality
  • Experience working in a fast-paced marketing environment
  • Strong understanding of buyer psychology and the ability to craft compelling content that resonates with diverse audiences
  • Proficiency in using AI tools as part of modern content workflows
  • Ability to work independently and collaboratively as part of a team
  • Strong communication and project management skills

Nice to Have

  • Experience working with safety software or a related industry
  • Knowledge of SEO principles and how to optimize content for search engines
  • Familiarity with marketing automation platforms and CRMs
  • Certification in marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and growing company
  • Flexible remote work arrangements
  • Professional development opportunities
  • Access to the latest marketing tools and technologies
  • Collaborative and supportive work environment
  • Recognition and reward for outstanding performance

How to Stand Out

  • Develop a strong portfolio that showcases your marketing copywriting skills and experience
  • Be prepared to provide specific examples of how you have developed marketing messaging and content in previous roles
  • Familiarize yourself with the BIS Safety Software platform and its capabilities to demonstrate your understanding of the company's products and services
  • Use language from the job description in your resume and cover letter to demonstrate your skills and experience
  • Be prepared to discuss your experience working with AI tools and how you have utilized them to elevate content quality
  • Research the company culture and values to understand how you can contribute to the team's success
  • Prepare questions to ask the interviewer about the company, the role, and the future of the marketing team

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.