Marketing Intern (Demand Generation & Field Marketing)
WFA Digital Insight
In a market where demand for skilled marketers is on the rise, with companies like Everbridge at the forefront of innovation, the need for talented individuals who can navigate the intersection of technology and marketing has never been more pressing. The demand for professionals with expertise in tools like Salesforce and Excel has seen significant growth, with some reports suggesting a 25% increase in job postings requiring these skills over the past year. As a marketing intern at Everbridge, you'll not only gain hands-on experience in demand generation and field marketing but also be part of a fast-growing B2B SaaS business that values innovation and customer engagement. Before applying, it's essential to understand the dynamic nature of remote work and the importance of self-motivation, strong communication skills, and the ability to learn quickly in a digital environment.
Job Description
About the Role
As a Marketing Intern at Everbridge, you will be at the heart of a dynamic marketing team, focused on demand generation and field marketing initiatives. This part-time internship, spanning three months and up to 20 hours per week, is designed to provide you with meaningful experience that complements your studies or other commitments. You'll play a critical role in bringing integrated marketing campaigns to life, aimed at generating pipeline, engaging prospects, and driving real revenue impact.The role is ideal for students pursuing a degree in Marketing, Communications, Business, or a related field, particularly juniors or seniors looking to apply theoretical knowledge in a practical setting. You'll work closely with the marketing team to understand campaign objectives, contribute to the development of campaign materials, and assist in the analysis of campaign performance.
Everbridge is a fast-growing B2B SaaS company that values innovation, customer engagement, and the development of its employees. As a marketing intern, you'll be part of a team that is passionate about creating and delivering cutting-edge marketing solutions.
What You Will Do
- Assist in the planning, execution, and measurement of demand generation and field marketing campaigns
- Contribute to the development of campaign materials, including email campaigns, social media posts, and event marketing initiatives
- Help maintain and update marketing databases and ensure data quality
- Assist in the analysis of campaign performance, including metrics such as engagement rates, conversion rates, and return on investment (ROI)
- Support the creation of content for various marketing channels, including the company blog, social media, and email newsletters
- Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with business objectives
- Participate in brainstorming sessions to generate new campaign ideas and improve existing ones
- Learn and assist in the use of marketing automation tools, such as Salesforce and Marketo
- Contribute to the development of sales enablement materials to support the sales team
What We Are Looking For
- Currently pursuing a degree in Marketing, Communications, Business, or a related field
- Strong writing and communication skills, with the ability to explain complex ideas simply
- High attention to detail and organizational skills
- Familiarity with Excel and Google Sheets, with the ability to learn and adapt to new tools and technologies
- Interest in learning platforms like Salesforce, Marketo, and AI-based tools
- Ability to work independently and as part of a team in a remote setting
- Strong analytical skills, with the ability to interpret data and draw meaningful insights
- Experience with or willingness to learn about demand generation and field marketing principles
Nice to Have
- Experience with marketing automation tools or customer relationship management (CRM) software
- Basic understanding of HTML and CSS
- Familiarity with social media management tools and platforms
- Experience with content creation, including writing, graphic design, or video production
Benefits and Perks
- Opportunity to gain hands-on experience in a fast-growing B2B SaaS company
- Collaborative and dynamic work environment with a team of marketing professionals
- Professional development opportunities, including training and mentorship
- Flexible, part-time schedule to accommodate studies or other commitments
- Access to cutting-edge marketing tools and technologies
- Opportunity to contribute to the development of innovative marketing campaigns and strategies
- Recognition and rewards for outstanding performance and contributions
- A stipend for remote work setup and internet expenses
- Access to mental health and wellness programs
- Participation in company-wide events and team-building activities
How to Stand Out
- Tailor Your Resume: Ensure your resume highlights relevant marketing experience, coursework, or projects that demonstrate your skills in demand generation, field marketing, and data analysis.
- Prepare for Common Marketing Interview Questions: Review common marketing interview questions and practice your responses to demonstrate your knowledge and thought process.
- Build a Personal Project or Portfolio: Having a personal project or a portfolio that showcases your marketing skills can significantly enhance your application.
- Showcase Your Tech Savviness: Highlight any experience or familiarity you have with marketing automation tools, CRM software, or data analysis tools, even if it's from coursework or personal projects.
- Demonstrate Your Ability to Learn: Show enthusiasm for learning new tools and technologies, and highlight any instances where you've quickly adapted to new software or systems.
- Be Ready to Discuss Campaign Metrics: Be prepared to discuss how you would measure the success of a marketing campaign and what metrics you would use to evaluate its effectiveness.
- Research the Company: Understand Everbridge's products, mission, and values, and be ready to discuss how your skills and interests align with the company's goals.
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