Marketing Intern (Remote Canada)
WFA Digital Insight
The shift to remote work has accelerated demand for skilled digital marketers, with a recent surge of 25% in job openings for specialists in paid media and performance marketing. Directive, a leading B2B marketing agency, stands out for its bold approach to metrics-driven marketing. As the market evolves, professionals with a strong foundation in demand generation, campaign analysis, and performance metrics are in high demand. With its unique methodology, DiscoverabilityOS, Directive offers a compelling environment for growth. Candidates should be prepared to demonstrate their analytical mindset, passion for marketing, and ability to work in a fast-paced environment.
Job Description
About the Role
The Marketing Intern role at Directive is a unique opportunity to gain hands-on experience in the core pillars of demand generation within a high-performing B2B marketing agency. This part-time internship, requiring approximately 6-7 hours per week, offers the chance to work closely with the internal marketing team, contributing to campaign execution, strategy, and analysis. The role is designed for individuals who are eager to learn and grow, with a keen interest in the metrics that drive marketing success.As a Marketing Intern, you will be immersed in a fast-paced environment where creativity, strategy, and performance metrics converge. Your work will contribute to the full-funnel process, from crafting targeted messaging to analyzing campaign success. This is an exceptional opportunity to understand how marketing drives business growth and to develop skills that are highly sought after in the industry.
Directive operates through three divisions: Performance, Communications, and Commerce, all linked by a shared methodology, DiscoverabilityOS, which ensures that brand and demand are aligned to guide the ideal customer profile (ICP) towards choosing Directive's clients across every decision point. This integrated approach sets Directive apart and provides a comprehensive learning environment for the Marketing Intern.
What You Will Do
- Assist in drafting and refining targeted messaging and compelling copy for outbound sequences and email nurture campaigns.
- Contribute to targeted signal campaigns, leveraging AI tools for optimizing audience segmentation and improving outreach effectiveness.
- Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue.
- Apply an experiment-driven mindset by assisting with A/B testing campaign elements and iterating based on performance data.
- Collaborate closely with the marketing team to align demand generation efforts with content strategy, major campaigns, and broader brand goals.
- Support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience.
- Engage with the community by responding to comments, participating in trending conversations, and maintaining an authentic presence across platforms.
- Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs.
- See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency.
What We Are Looking For
- Currently a junior or senior pursuing a degree in Marketing or a related field.
- Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics.
- A deep curiosity for connecting marketing efforts to measurable business outcomes.
- Ability to work in a remote environment, with excellent communication and teamwork skills.
- Familiarity with digital marketing tools and platforms (training will be provided for specific tools used by Directive).
- A passion for marketing and a desire to learn and grow in a dynamic agency setting.
- Strong eye for detail and ability to work on multiple tasks simultaneously.
Nice to Have
- Experience with content creation, including writing and graphic design.
- Basic understanding of HTML and web development principles.
- Familiarity with AI tools used in marketing automation and optimization.
- Participation in marketing-related projects or internships.
Benefits and Perks
- Competitive hourly compensation.
- Opportunity to work with a leading B2B marketing agency.
- Professional development and growth opportunities.
- Flexible, remote work environment.
- Chance to work on challenging projects and contribute to the agency's success.
- Access to cutting-edge marketing tools and technologies.
- Collaborative and dynamic team environment.
How to Stand Out
- Develop a strong portfolio: Even as an intern, having examples of your work or projects you've led can significantly enhance your application.
- Familiarize yourself with key marketing tools: Understanding the basics of marketing automation, analytics, and content management systems can make you a more competitive candidate.
- Show your passion for marketing: Highlight any personal projects, blogs, or social media activities that demonstrate your interest in marketing and digital skills.
- Prepare to talk metrics: Be ready to discuss how you've used data and metrics in previous roles or projects to drive decisions or measure success.
- Ask about growth opportunities: Showing interest in how you can grow within the company and contribute to its future success can leave a positive impression on the interviewer.
- Be ready to discuss your experience with remote work: Since this is a remote internship, be prepared to talk about your experience working remotely, including how you stay motivated and manage your time effectively.
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