Marketing Intern (Remote US)

About the Role

Day-to-day responsibilities will involve a mix of creative and analytical tasks, including drafting compelling copy, analyzing performance metrics, and assisting with A/B testing. The team context is fast-paced and dynamic, with a focus on bold, strategic outcomes. Given Directive's reputation for delivering real outcomes, the successful candidate will be expected to thrive in an environment that values data-driven decision-making and continuous improvement.

What You Will Do

• Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns.
• Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness.
• Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue.
• Apply an experiment-driven mindset by assisting with A/B testing campaign elements (e.g., subject lines, calls-to-action) and iterating based on performance data.
• Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals.
• Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience.
• Actively engage with our community by responding to comments, participating in trending conversations, and showing up authentically across platforms.
• Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs, gaining hands-on experience with the backend processes and reporting functions that power modern marketing teams.
• See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency.

What We Are Looking For

• Currently a junior or senior pursuing a degree in Marketing or a related field.
• Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics.
• A genuine passion for understanding how marketing drives business growth.
• Excellent communication and writing skills, with the ability to craft compelling copy.
• Ability to work independently and collaboratively as part of a remote team.
• Strong eye for detail and organizational skills.
• Familiarity with marketing automation tools and technologies.
• Basic understanding of digital marketing principles, including SEO, paid media, and content marketing.

Nice to Have

• Experience with A/B testing and experiment-driven marketing.
• Familiarity with AI tools for marketing optimization.
• Knowledge of website analytics and reporting tools.
• Certification in digital marketing or a related field.

Benefits and Perks

• Competitive hourly rate of $20 per hour.
• Opportunity to work with a leading B2B marketing agency.
• Gain hands-on experience in demand generation and campaign execution.
• Collaborative and dynamic remote work environment.
• Professional development opportunities, including training and mentorship.
• Flexible working hours to accommodate your schedule.
• Access to the latest marketing tools and technologies.
• Recognition and rewards for outstanding performance.

• To stand out in your application, make sure to highlight your analytical skills and any experience you have with marketing automation tools or A/B testing.
• Be prepared to discuss your understanding of performance metrics and how you've used data to drive marketing decisions in the past.
• Show a genuine passion for marketing and a willingness to learn and grow with the company.
• Familiarize yourself with Directive's DiscoverabilityOS methodology and be ready to discuss how you think it could be applied in real-world marketing scenarios.
• Don't be afraid to ask questions during the interview process, especially about the company culture and what a typical day looks like in this role.
• Consider creating a portfolio of your marketing work, even if it's just hypothetical campaigns or projects you've worked on in school, to demonstrate your skills and creativity to potential employers.