Marketing Lead

Scrivy·Remote(United States)
Marketing

WFA Digital Insight

As the demand for digital marketing experts continues to soar, with a 25% increase in remote marketing job openings in the past year, professionals with a strong background in growth marketing are in high demand. Scrivy, a pioneer in providing tools for self-published authors, is seeking a seasoned Marketing Lead to spearhead its marketing efforts. With the self-publishing industry expected to reach new heights, this role offers a unique opportunity to make a significant impact. Candidates should be well-versed in digital marketing strategies, have a keen eye for detail, and be prepared to lead a team. Before applying, it's essential to understand the nuances of the self-publishing industry and the importance of data-driven decision making.

Job Description

About the Role

The Marketing Lead position at Scrivy is a pivotal role that will drive the company's marketing strategy and growth. As the first senior marketing hire, you will be responsible for developing and executing a comprehensive marketing plan that aligns with the company's goals. You will work closely with the founder to sharpen the positioning and messaging of the brand, ensuring that it resonates with the target audience of self-published authors. The ideal candidate will have a strong understanding of the self-publishing industry and the ability to leverage this knowledge to drive marketing efforts. Scrivy is a remote-first company, and as such, you will be working with a distributed team. This requires excellent communication and project management skills, as well as the ability to work independently. You will be responsible for setting the channel mix across paid social, search, SEO content, email, and partnerships, and deciding where to allocate the marketing budget. As the Marketing Lead, you will be the owner of the entire marketing function, and your efforts will have a direct impact on the company's growth and success.

What You Will Do

  • Develop and execute a comprehensive marketing strategy that drives growth and aligns with the company's goals
  • Sharpen the positioning and messaging of the brand to resonate with the target audience of self-published authors
  • Set the channel mix across paid social, search, SEO content, email, and partnerships
  • Decide where to allocate the marketing budget to maximize ROI
  • Define and track key marketing metrics, including customer acquisition costs and lifetime value
  • Hire, manage, and develop a team of marketing professionals, including content and growth marketers
  • Write and edit marketing copy, including landing pages, emails, and positioning documents
  • Collaborate with the founder to develop and execute launch plans for new products and features
  • Conduct market research to stay up-to-date on industry trends and competitor activity
  • Develop and maintain relationships with key partners and stakeholders

What We Are Looking For

  • 6+ years of experience in marketing, with at least 2 years of experience leading a marketing function or team
  • Experience growing a subscription software product, ideally one sold to prosumers or small businesses
  • Strong understanding of the self-publishing industry and the ability to leverage this knowledge to drive marketing efforts
  • Excellent writing and editing skills, with the ability to craft compelling marketing copy
  • Fluency with funnel data and the ability to pull and analyze metrics to inform marketing decisions
  • Experience with marketing automation tools and technologies
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
  • Comfortable working in a remote environment and managing a distributed team

Nice to Have

  • Familiarity with the creator economy and marketplaces where individuals run small businesses
  • Experience with lifecycle and email marketing, including automation and personalization
  • Knowledge of SEO best practices and experience with SEO content creation
  • Experience building or repositioning a brand, including developing brand guidelines and messaging frameworks

Benefits and Perks

  • Competitive salary range of
    30,000-
    65,000, depending on experience
  • Health, dental, and vision insurance
  • 401(k) plan
  • Flexible PTO plus company holidays
  • ,000 home-office setup budget
  • Annual book stipend
  • Opportunity to work with a fast-growing company in the self-publishing industry
  • Collaborative and dynamic work environment with a remote-first team

How to Stand Out

  • To stand out as a candidate, be prepared to provide specific examples of your experience growing a subscription software product and your understanding of the self-publishing industry.
  • Make sure your portfolio includes examples of your writing and editing skills, including marketing copy and landing pages.
  • Be prepared to talk about your experience with marketing automation tools and technologies, including your ability to pull and analyze metrics.
  • Highlight your ability to work independently and manage a distributed team, including your experience with remote work and project management.
  • Don't be afraid to ask questions about the company culture and values, including the opportunities for growth and professional development.
  • Be prepared to negotiate your salary based on your experience and qualifications, and don't be afraid to ask about additional benefits and perks.

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