Marketing Manager Activation New York

About the Role

As a Regional Activation Manager, you will be part of a high-growth, purpose-driven company that champions corporate social responsibility through its Rooted in Good initiative. You will have the opportunity to make a meaningful impact, drive innovation, and help shape the future of the cannabis industry. The company's commitment to quality, expertise, and innovation has established it as a leader in the industry, and you will be proud to be a part of a team that is redefining the cannabis industry.

Curaleaf's brands, including Curaleaf, Select, and Grassroots, offer premium products and services in both medical and adult-use markets. As a Regional Activation Manager, you will work closely with national brand teams to provide strategic input on promotions and activation plans, ensuring that the company's brands are consistently executed across the route-to-market.

What You Will Do

• Develop and execute localized marketing initiatives to support sales teams and drive brand awareness
• Partner with national brand teams to provide strategic input on promotions and activation plans
• Collaborate with cross-functional teams to ensure consistent brand execution across the route-to-market
• Analyze market trends and competitor activity to inform marketing strategies
• Manage and execute regional events and partnerships to drive brand engagement
• Develop and manage budgets for regional marketing initiatives
• Measure and report on the effectiveness of marketing initiatives
• Identify and capitalize on opportunities to drive growth and increase brand presence
• Stay up-to-date on industry trends and developments to inform marketing strategies

What We Are Looking For

• 3+ years of experience in marketing, preferably in the cannabis industry
• Proven track record of developing and executing successful marketing initiatives
• Strong understanding of the cannabis industry and its regulations
• Excellent communication and project management skills
• Ability to work independently and as part of a remote team
• Strong analytical and problem-solving skills
• Experience with marketing software and tools, such as CRM and marketing automation platforms
• Bachelor's degree in Marketing or a related field

Nice to Have

• Experience with event planning and execution
• Knowledge of graphic design and video production principles
• Familiarity with social media advertising and influencer marketing
• Certification in marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading company in the cannabis industry
• Remote work arrangement with flexible hours
• Professional development opportunities, including training and education programs
• Access to a comprehensive health and wellness program
• Generous PTO and holiday schedule
• Employee discounts on company products
• Opportunities for career advancement and growth

• To stand out in your application, be sure to highlight your experience with localized marketing initiatives and partnerships in the cannabis industry.
• Make sure your resume and cover letter are tailored to the specific job requirements and highlight your relevant skills and experience.
• Prepare to talk about your experience with marketing software and tools, such as CRM and marketing automation platforms.
• Be ready to discuss your understanding of the cannabis industry and its regulations, as well as your experience with event planning and execution.
• Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what opportunities there are for professional development.
• When negotiating salary, be sure to research the market rate for the position and be prepared to talk about your qualifications and experience.
• Red flags to watch for in the interview process include a lack of transparency about the company culture or values, or unclear expectations about the role and responsibilities.