Marketing Manager, Content & AI Enablement
WFA Digital Insight
The demand for skilled marketing professionals with expertise in AI enablement has grown significantly, with a 25% increase in job postings in the last year alone. As the $500B+ pharmacy benefit management industry continues to evolve, companies like Expion Health are at the forefront of innovation. With a strong focus on AI-driven marketing strategies, this role offers a unique opportunity for candidates to leverage their skills in Google Ads, LinkedIn Ads, and Excel to drive business growth. According to recent statistics, the use of AI in marketing has improved campaign efficiency by up to 30%. As the marketing landscape continues to shift, candidates with expertise in AI enablement are in high demand, making this role an exciting opportunity for those looking to make an impact in the industry.
Job Description
About the Role
The Marketing Manager, Content & AI Enablement role at Expion Health is a unique opportunity for a skilled marketing professional to join a team at the forefront of innovation in the pharmacy benefit management industry. As a key member of the marketing team, you will be responsible for creating and implementing AI-driven marketing strategies to drive business growth. With a strong focus on content creation, campaign activation, and digital marketing, this role is perfect for candidates who are passionate about leveraging AI to improve marketing efficiency and effectiveness.The role reports to the VP of Marketing & Communications and is a fully remote position, offering the flexibility to work from anywhere in the USA. As a marketing manager, you will be responsible for working closely with cross-functional teams to develop and implement marketing strategies that drive business results.
What You Will Do
- Create and enhance marketing assets across touchpoints, including presentations, sales enablement materials, thought leadership pieces, email newsletters, press releases, social graphics, short-form videos, internal communications, campaign assets, and ad copy
- Use AI tools to produce and improve marketing content, including drafting, editing, summarization, ideation, versioning, QA, creative development, and content adaptation
- Repurpose long-form content into LinkedIn posts, sales slides, email campaigns, short videos, social graphics, newsletter content, and internal updates
- Improve existing content for clarity, structure, message strength, visual polish, brand alignment, and audience relevance
- Build and refine prompts, templates, workflows, and repeatable processes for common marketing needs
- Explore advanced AI use cases for marketing, including skills, agents, automations, AI-assisted landing pages, video development, presentation creation, content repurposing, and campaign testing
- Identify areas where AI can improve speed, quality, consistency, and scale across the marketing team
- Support SEO and AI search optimization through content updates and optimization
- Collaborate with cross-functional teams to develop and implement marketing strategies that drive business results
What We Are Looking For
- 3+ years of experience in marketing, with a focus on content creation, campaign activation, and digital marketing
- Strong knowledge of Google Ads, LinkedIn Ads, and Excel
- Experience with AI tools and platforms, including content creation, editing, and optimization
- Excellent writing, editing, and communication skills
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions
- Experience with marketing automation platforms and CRM systems
- Strong understanding of marketing principles, including target audience, messaging, and channel strategy
Nice to Have
- Experience with video creation, presentation development, and content repurposing
- Knowledge of AI-assisted marketing tools and platforms, including landing page creation and campaign testing
- Experience with SEO and search optimization
- Certification in marketing, such as Google Analytics or HubSpot
- Experience with project management tools, such as Asana or Trello
Benefits and Perks
- Competitive salary range of $75k - $95k
- Comprehensive health insurance package, including medical, dental, and vision
- 401(k) matching program, with a 4% company match
- Flexible PTO policy, with 20 days of paid time off per year
- Remote work stipend, with a ,000 per year allowance for remote work expenses
- Opportunities for professional growth and development, including training and education programs
- Access to the latest marketing tools and technologies, including AI-powered marketing platforms
- Collaborative and dynamic work environment, with a team of experienced marketing professionals
How to Stand Out
- To stand out in this role, make sure to highlight your experience with AI tools and platforms, including content creation, editing, and optimization.
- Be prepared to provide examples of your marketing campaigns and how you used AI to drive business results.
- Familiarize yourself with Expion Health's products and services, and be prepared to discuss how you can contribute to the company's mission.
- Emphasize your ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
- Consider creating a portfolio of your marketing work, including examples of your writing, editing, and content creation skills.
- Don't be afraid to ask about the company culture and values, and how they impact the marketing team's work.
- Be prepared to discuss your experience with SEO and search optimization, and how you can apply this knowledge to drive business results.
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