Marketing Manager CZ
Marketing
Google AdsMeta AdsGA4
WFA Digital Insight
As demand for digital marketing specialists continues to soar, with a reported 25% increase in job openings in 2025, companies are seeking skilled professionals to drive their online presence. The role of a Marketing Manager has never been more critical, with the ability to craft compelling campaigns and analyze their effectiveness being key skills in high demand. Academy of Digital Industries stands out with its innovative approach to education and commitment to fostering a collaborative environment. Before applying, candidates should be prepared to showcase their creative flair, analytical mindset, and experience with Meta and Google Ads.
Job Description
About the Role
The Marketing Manager position at Academy of Digital Industries is a pivotal role that entails developing and executing effective marketing strategies to drive the company's growth in the Czech and Slovak markets. This involves crafting and launching paid campaigns on Meta and Google Ads, ensuring that all marketing efforts align with the company's overall objectives. The ideal candidate will have a deep understanding of the local market, a creative approach to marketing, and the ability to analyze campaign performance. The role is part of a dynamic team that values collaboration and innovation. The Marketing Manager will work closely with the Country Manager to ensure that marketing strategies are aligned with the company's goals. This is an opportunity for a motivated and experienced marketing professional to make a significant impact on the company's success. Academy of Digital Industries is a global EdTech platform that has experienced rapid growth since its inception. With a focus on providing high-quality digital education, the company relies on its marketing team to reach new audiences and promote its programs.What You Will Do
- Develop and implement comprehensive marketing strategies for the Czech and Slovak markets
- Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram) and Google Ads
- Collaborate with the Country Manager to ensure marketing efforts align with company objectives
- Conduct market research to stay abreast of trends and competitor activity
- Create and distribute engaging content to various channels, including social media and email
- Analyze campaign performance, providing actionable insights and recommendations for improvement
- Identify and develop strategic partnerships to expand the company's reach
- Represent the company at industry events, conferences, and community activities
- Manage and optimize the marketing budget to achieve the best possible ROI
- Stay updated with the latest marketing tools and technologies, applying this knowledge to continuously improve marketing strategies
- Work closely with the design team to ensure all marketing materials are visually appealing and consistent with the brand identity
What We Are Looking For
- At least 2 years of experience in marketing, preferably with a focus on digital marketing
- Proven track record of successful campaign management on Meta and Google Ads
- Strong understanding of the Czech and Slovak markets, including consumer behavior and preferences
- Excellent analytical and problem-solving skills, with the ability to interpret campaign data
- Experience in team collaboration, with the ability to work effectively with cross-functional teams
- Strong communication and interpersonal skills, with fluency in Czech and a good command of English
- Ability to think creatively and develop innovative marketing solutions
- Familiarity with marketing automation tools and technologies
- Experience with SEO principles and email marketing strategies is a plus
Nice to Have
- Experience with TikTok advertising and other emerging social media platforms
- Basic knowledge of web development and design principles
- Certification in Google Ads or Meta Ads
- Experience with CRM systems and data analysis tools
- Familiarity with project management tools and methodologies
Benefits and Perks
- Competitive salary package
- Opportunity to work with a fast-growing, innovative EdTech company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to the latest marketing tools and technologies
- Flexible working hours and remote work options
- Health insurance and other benefits
- Annual leave and public holidays as per local regulations
- Opportunities for international travel and professional networking
How to Stand Out
- Ensure your portfolio showcases successful Meta and Google Ads campaigns, highlighting your ability to analyze and improve performance.
- Develop a strong understanding of the Czech and Slovak markets, demonstrating your knowledge of local consumer preferences and trends.
- Be prepared to discuss your experience with campaign management tools and technologies, including your ability to interpret data and make informed decisions.
- Showcase your creative side by sharing innovative marketing solutions you've developed in previous roles, and explain how they drove engagement and sales.
- Practice your analytical skills by reviewing sample campaign data and preparing insights and recommendations for improvement.
- Highlight your ability to work collaboratively in a team environment, providing examples of successful cross-functional projects you've been a part of.
- Prepare to discuss your long-term career goals and how this role aligns with your aspirations, demonstrating your commitment to the company and the position.
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