Marketing Manager - ERP
WFA Digital Insight
As the demand for digital marketing specialists continues to rise, with a 25% growth in 2023, professionals with ERP marketing expertise are in high demand. Panamax, a leader in the industry, is seeking a skilled Marketing Manager to drive its marketing strategy forward. With the remote job market booming, this role offers a unique opportunity for marketers to work with a reputable company and advance their careers. Candidates should be aware that a strong understanding of Excel and experience in managing marketing budgets are essential for success in this role.
Job Description
About the Role
The Marketing Manager - ERP role at Panamax is a critical position that requires a highly skilled and experienced marketing professional to develop and execute a comprehensive marketing strategy. The successful candidate will be responsible for planning and executing online and offline marketing campaigns to build awareness of the company's ERP solutions among its target B2B audience. As a key member of the marketing team, the Marketing Manager will work closely with sales and product management stakeholders to ensure alignment and buy-in on marketing campaigns.The role entails managing the marketing budget, overseeing the development and execution of content marketing activities, and analyzing the performance of marketing campaigns. The Marketing Manager will also be responsible for managing external marketing agencies and ensuring that all marketing activities are aligned with the company's overall business objectives.
What You Will Do
- Develop and execute a comprehensive marketing strategy to achieve business objectives
- Plan and execute online and offline marketing campaigns to build awareness of the company's ERP solutions
- Manage the marketing budget and report on marketing performance
- Oversee the development and execution of content marketing activities, including thought leadership, blogs, ebooks, webinars, and video
- Ensure that all marketing activities are aligned with the company's overall business objectives
- Work closely with sales and product management stakeholders to ensure alignment and buy-in on marketing campaigns
- Manage external marketing agencies and ensure that all marketing activities are delivered on time and within budget
- Analyze the performance of marketing campaigns and make recommendations for improvement
What We Are Looking For
- 3-5 years of experience in ERP or digital solution marketing activities
- Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth
- Excellent written and presentation skills, with the ability to present at board level and inspire a team
- Broad experience across online and offline marketing channels
- Excellent relationship-building skills, with the ability to work collaboratively with stakeholders across sales and product management
- Experience in running campaigns, events, and workshops
- Budget management experience, with the ability to manage and report on marketing budgets
- Experience in using lead generation tools and CRM systems
Nice to Have
- MBA or relevant postgraduate qualification
- Experience in managing marketing teams and external agencies
- Knowledge of SEO principles and experience in optimizing website content for search engines
- Experience in using marketing automation tools and technologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a reputable company and advance your career
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education programs
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of ERP marketing and the latest industry trends to stand out as a candidate
- Create a portfolio that showcases your marketing experience and skills, including examples of successful campaigns and marketing strategies
- Prepare to talk about your experience in managing marketing budgets and external agencies
- Research the company and its products to demonstrate your knowledge and interest in the role
- Be prepared to discuss your experience in using lead generation tools and CRM systems
- Highlight your excellent written and presentation skills, with examples of successful marketing campaigns and presentations
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