Marketing Manager, Events (Temporary)

About the Role

As a Marketing Manager at Baker Tilly, you will be part of a dynamic team that values innovation, teamwork, and professional development. Your day-to-day responsibilities will include managing a wide range of marketing activities, from digital initiatives to sponsorships and events, to support the strategic marketing plans. You will also collaborate with team members to align objectives and strategies with the firm's overall goals and vision.

Baker Tilly is a leading advisory, tax, and assurance firm with a presence in major regions of the U.S. and global financial centers. The company values diversity, equity, and inclusion, and is committed to creating a work environment that is welcoming and supportive of all employees.

What You Will Do

• Develop and implement strategic marketing plans for assigned teams, aligning with the overall firm-wide marketing plan and respective industry, service line, or local office business plans
• Manage and implement a wide range of marketing activities, including digital initiatives, webinars, social media, events, and sponsorships
• Collaborate with team members to align objectives and strategies with the firm's overall goals and vision
• Define and develop marketing, communication, and brand-building strategies and tactics to execute plans
• Develop and implement strategic marketing plans for industry and service practice teams
• Plan and execute events, sponsorships, and speaking engagements to support marketing strategies
• Analyze results and provide insights to inform future marketing strategies
• Work closely with Marketing Strategy colleagues to determine effective sales collateral, website content, and practice-specific content
• Manage and maintain databases, including Salesforce, to track marketing activities and results
• Develop and manage budgets for marketing activities and events

What We Are Looking For

• 3+ years of experience in marketing, with a focus on events and digital marketing
• Strong knowledge of marketing principles, including market research, campaign development, and results analysis
• Experience with Salesforce and Excel, with the ability to learn and adapt to new tools and technologies
• Excellent communication and project management skills, with the ability to work collaboratively with teams
• Strong analytical and problem-solving skills, with the ability to provide insights and recommendations
• Experience with budget management and financial planning
• Bachelor's degree in Marketing or a related field

Nice to Have

• Experience with digital marketing platforms, including social media and email marketing
• Knowledge of SEO principles and search engine marketing
• Experience with event planning and management
• Certification in marketing or a related field, such as Google Analytics or HubSpot
• Experience with data analysis and reporting tools, such as Tableau or Power BI

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading advisory, tax, and assurance firm
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education
• Flexible work arrangements, including remote work options
• Access to cutting-edge tools and technologies
• Recognition and reward programs for outstanding performance
• Comprehensive health and wellness programs, including mental health support
• Generous paid time off and holiday schedule

• To stand out in your application, be sure to highlight your experience with event planning and management, as well as your knowledge of digital marketing principles.
• Make sure to tailor your resume and cover letter to the specific requirements of the job, and use language from the job description to describe your skills and experience.
• Prepare to talk about your experience with Salesforce and Excel, and be ready to provide examples of how you have used these tools in previous roles.
• Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role, or what opportunities there are for professional development and growth.
• Consider creating a portfolio or samples of your work to share with the hiring team, such as examples of marketing campaigns you have managed or events you have planned.
• Be prepared to discuss your salary expectations and requirements, and be sure to research the market rate for the role to ensure you are negotiating a fair compensation package.
• Pay attention to red flags during the interview process, such as unclear expectations or unrealistic demands, and don't be afraid to ask about company culture and values.