Marketing Manager
WFA Digital Insight
As demand for data-driven marketing specialists continues to soar, companies like Fivetran are looking for talented professionals to lead their regional growth. With a 25% increase in marketing job openings in APAC last year, this role stands out for its focus on entrepreneurial spirit and cross-functional collaboration. Fivetran's commitment to making data access simple and reliable has driven its success, and this Marketing Manager role is key to expanding that success in Japan. Candidates should be prepared to demonstrate their expertise in Salesforce, Excel, and local market nuances.
Job Description
About the Role
The Marketing Manager role at Fivetran is a unique opportunity to establish and grow our presence in the Japanese market. As our first dedicated marketing hire in Japan, you will play a pivotal role in developing and executing a comprehensive marketing strategy focused on events, content translation, case studies, and account-based marketing (ABM). You will be responsible for driving predictable growth, establishing local authority, and mastering cross-functional rhythms with global teams.As a key member of our APAC team, you will report directly to the Head of Marketing - APAC, based in Sydney, Australia. Your success will be measured by your ability to launch and scale a sophisticated Japan marketing motion, build Fivetran's credibility, and navigate time zones and cultural nuances to establish seamless working cadences with Sales, Alliances, and Global Marketing teams.
What You Will Do
- Develop and execute a comprehensive marketing strategy for the Japanese market
- Manage events, content translation, and account-based marketing (ABM) initiatives
- Drive predictable growth and generate a high-quality pipeline for the sales team
- Establish local authority by producing high-impact, local content and hosting premium events
- Master cross-functional rhythms with global teams, including Sales, Alliances, and Global Marketing
- Navigate time zones and cultural nuances to establish seamless working cadences
- Manage the regional budget and project timelines with increasing independence and disciplined prioritization
- Secure and amplify Japanese customer success stories, turning local wins into powerful proof points for the broader region
- Collaborate with global teams to align marketing efforts and ensure consistency across regions
- Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve marketing strategies
What We Are Looking For
- 5+ years of marketing experience, preferably in a similar role or industry
- Proven track record of driving growth and generating high-quality leads
- Strong understanding of the Japanese market and local business nuances
- Expertise in Salesforce, Excel, and other marketing tools
- Excellent communication and project management skills
- Ability to work independently and collaboratively as part of a global team
- Strong analytical and problem-solving skills
- Fluency in Japanese and English
- Experience with account-based marketing (ABM) and content marketing
Nice to Have
- Experience with data analytics and marketing automation tools
- Knowledge of the data integration and cloud computing industries
- Certification in marketing or a related field
- Experience working with remote teams and managing distributed workflows
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing, innovative company
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Professional development and growth opportunities
- Access to cutting-edge marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness benefits
- Generous paid time off and holidays,
How to Stand Out
- Tip: Make sure to highlight your experience with Salesforce, Excel, and other marketing tools in your application.
- Tip: Research Fivetran's products and services to demonstrate your understanding of the company's mission and values.
- Tip: Prepare examples of your previous marketing campaigns and strategies to showcase your expertise.
- Tip: Be prepared to discuss your experience working with remote teams and managing distributed workflows.
- Tip: Show enthusiasm for the Japanese market and culture, and highlight any relevant language skills or experience.
- Tip: Be prepared to negotiate your salary and benefits package, and do your research on the market rate for similar roles.
- Tip: Ask questions about the company culture, team dynamics, and opportunities for growth and development during the interview process.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.