Marketing Manager for a Charitable Foundation in Australia (Home Based Part Time

About the Role

Day-to-day, the Marketing Manager will be responsible for creating and implementing campaigns that resonate with the foundation's mission and values, aiming to increase brand awareness, drive website traffic, and boost donations. Given the nature of the role, the ability to work independently and as part of a distributed team is essential. The foundation's goals are ambitious, and the Marketing Manager will play a key role in helping achieve them through innovative and effective digital marketing strategies.

The charitable sector in Australia is vibrant and continuously evolving, with digital marketing playing an increasingly critical role in outreach and fundraising efforts. This role offers the chance to make a tangible difference in the lives of many by leveraging digital skills for a meaningful cause. The foundation is committed to its mission and seeks a Marketing Manager who shares this passion and has the expertise to amplify its impact through digital channels.

What You Will Do

• Develop and execute a year-round digital marketing and social media strategy that aligns with the foundation's objectives
• Manage and grow the foundation's social media presence on Facebook, Instagram, and LinkedIn, ensuring consistent branding and messaging
• Create engaging content, including graphics, videos, donor stories, and campaign materials, that resonate with the target audience
• Support fundraising campaigns, including appeals, awareness initiatives, donor programs, and special events, through targeted digital marketing efforts
• Coordinate email marketing campaigns and supporter communications to maintain a strong relationship with donors and stakeholders
• Assist with corporate partnership marketing and community engagement initiatives to expand the foundation's reach and impact
• Analyze and report on digital marketing metrics to inform future strategies and optimize campaign performance
• Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to continuously improve the foundation's online presence
• Collaborate with the foundation's team to ensure alignment of digital marketing efforts with overall organizational goals

What We Are Looking For

• Minimum 3 years of experience in digital marketing, preferably in a charitable or non-profit setting
• Proven track record of successfully managing and growing social media communities
• Strong understanding of digital marketing principles, including SEO, email marketing, and paid social media advertising
• Excellent content creation skills, with the ability to produce engaging graphics, videos, and written content
• Experience with email marketing platforms and social media management tools
• Strong analytical skills, with the ability to interpret digital marketing metrics and adjust strategies accordingly
• Passion for the charitable sector and a commitment to the foundation's mission
• Ability to work independently and as part of a distributed team
• Strong communication and project management skills

Nice to Have

• Experience with graphic design and video editing software
• Knowledge of fundraising principles and practices
• Certification in digital marketing or a related field
• Experience working with corporate partnerships and community engagement initiatives

Benefits and Perks

• The opportunity to make a significant impact in the lives of many through digital marketing efforts
• Flexible, part-time, remote work arrangement
• Competitive hourly rate
• Professional development opportunities to enhance digital marketing skills
• Access to the latest digital marketing tools and technologies
• Collaborative and supportive team environment
• Recognition and reward for outstanding performance and contributions to the foundation's mission
• Opportunity to be part of a vibrant and evolving charitable sector in Australia
• Comprehensive onboarding process to ensure a smooth transition into the role
• Ongoing support for career growth and development within the organization

• Tip: Showcase your portfolio of successful digital marketing campaigns, especially those related to the charitable sector, to stand out from other applicants.
• Ensure your resume and cover letter are tailored to the role, highlighting relevant experience and skills in digital marketing, social media management, and content creation.
• Be prepared to discuss your understanding of the latest digital marketing trends and how you would apply them to increase the foundation's online presence and support its mission.
• Demonstrate your ability to work independently and manage multiple projects simultaneously, as this is crucial for success in a remote, part-time role.
• Emphasize your passion for the charitable sector and commitment to the foundation's mission, as cultural fit is a significant factor in the selection process.
• When negotiating salary or benefits, consider the value of the role's flexibility and the opportunity to contribute to a meaningful cause, alongside the monetary compensation.
• Be cautious of roles that seem too good to be true or lack transparency about the organization or expectations; always research the company and the position thoroughly before applying.