Marketing Manager for Trade and Children's Books

About the Role

Day-to-day, the Marketing Manager will work closely with cross-functional teams, including editorial, product development, and sales, to ensure that marketing strategies are aligned with business objectives. This role will also involve collaborating with external partners, such as authors, illustrators, and designers, to bring marketing campaigns to life.

What You Will Do

• Develop and own the go-to-market strategy for each book title, including audience targeting, positioning, messaging, pricing considerations, and channel prioritization
• Build a deep understanding of each book's target audience, including demographics, preferences, and behaviors
• Identify and evaluate the best mix of channels, placements, and tactics for each title, balancing investment against expected return
• Partner with Editorial and Product Development teams to provide marketing input that shapes positioning and launch readiness
• Analyze market trends, competitor positioning, and category dynamics to identify opportunities and sharpen strategy
• Translate positioning strategy into integrated marketing campaigns across email, social media, paid advertising, organic content, and retail channels
• Write and contribute to compelling copy for marketing materials, including emails, website content, ad creative, and social posts
• Manage and optimize paid advertising campaigns on Meta and Amazon, with a focus on audience targeting, creative performance, and return on ad spend
• Oversee campaign schedules, proactively identify risks and opportunities, and make timely decisions to maximize results
• Review and approve creative assets, copy, video content, and photography produced by external contractors

What We Are Looking For

• 5+ years of experience in marketing, preferably in the publishing industry
• Proven track record of developing and executing successful marketing campaigns that drive sales and revenue
• Strong understanding of data analysis and interpretation, with experience using tools like Google Analytics and Excel
• Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
• Strong creative vision and ability to craft compelling marketing campaigns that resonate with target audiences
• Experience with paid advertising platforms, including Meta and Amazon
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Nice to Have

• Experience with email marketing automation platforms and CRM systems
• Knowledge of SEO principles and how to optimize website content for search
• Familiarity with social media advertising platforms, including Twitter and LinkedIn
• Experience with marketing automation tools, such as Marketo or Pardot

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading publisher of trade and children's books
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest marketing tools and technologies
• Recognition and reward for outstanding performance
• Comprehensive health and wellness program
• Generous paid time off and holiday schedule

• To stand out as a candidate, be sure to showcase your experience with data analysis and interpretation, as well as your ability to develop creative marketing campaigns that drive results.
• When applying, be prepared to provide specific examples of successful marketing campaigns you've led in the past, including metrics and results.
• Make sure to highlight your experience with paid advertising platforms, including Meta and Amazon, as well as your ability to optimize campaigns for maximum return on ad spend.
• Be prepared to discuss your approach to marketing automation, including your experience with email marketing automation platforms and CRM systems.
• Don't be afraid to ask questions during the interview process, such as what the typical day-to-day looks like in this role, or what opportunities there are for professional development and growth.
• Be sure to research the company and the publishing industry as a whole, and come prepared with thoughtful questions and insights.
• When negotiating salary, be sure to highlight your relevant experience and skills, as well as your research on industry standards and benchmarks.