Marketing Manager

About the Role

The Marketing Manager role is a critical component of HealthCorps' efforts to address health challenges in communities through innovative programming in education, leadership, and service learning. By empowering teens to become change agents within their families, schools, and neighborhoods, HealthCorps is committed to improving lives and fostering a culture of health and wellness. As the Marketing Manager, you will play a pivotal role in amplifying this mission and driving engagement with key stakeholders.

HealthCorps is a national non-profit organization that is grounded in the understanding that limited access to health education can lead to a lifetime of social, emotional, and physical challenges. By joining the team as a Marketing Manager, you will be contributing to a vital effort to equip teens with the knowledge, skills, and confidence to make informed decisions about their health and wellbeing.

What You Will Do

• Develop and execute an integrated marketing strategy that aligns with HealthCorps' programmatic goals and development objectives
• Manage external creative partners, including designers, photographers, videographers, and copywriters, to produce high-quality marketing materials
• Oversee the development and execution of multi-channel marketing campaigns, including social media, email marketing, and event marketing
• Serve as the steward of the HealthCorps brand, ensuring consistent brand execution across all channels and touchpoints
• Lead a mission-driven content strategy, partnering with field staff and mentors to craft compelling stories and translate them into audience-specific content
• Develop and execute an email strategy across all audience segments, using list segmentations, A/B testing, and performance analytics to optimize engagement
• Ensure cohesive brand execution across all events, including collateral, signage, photography, and videography
• Define and track KPIs across channels, using web analytics, social insights, and email data to inform continuous optimization cycles
• Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers
• Manage the organization's digital asset library, including brand elements, photography, sponsor logos, and approved messaging

What We Are Looking For

• 3-5 years of marketing experience, spanning both strategic planning and hands-on execution
• Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization
• Proven track record designing and executing integrated marketing campaigns that drive engagement and conversion
• Strong proficiency in Google Analytics, HubSpot, and programmatic marketing
• Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
• Strong understanding of SEO best practices and their application in marketing strategy
• Ability to work autonomously, with a high degree of ownership and accountability for results
• Genuine passion for HealthCorps' mission and a commitment to empowering teens to become change agents

Nice to Have

• Experience working in the non-profit sector, particularly in health education or related fields
• Familiarity with marketing automation platforms and CRM systems
• Knowledge of video production and editing software, such as Adobe Premiere or Final Cut Pro
• Certification in Google Analytics or HubSpot

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and mission-driven organization
• Collaborative and supportive work environment
• Professional development opportunities, including training and conference attendance
• Flexible work arrangements, including remote work options
• Access to a comprehensive health and wellness program
• Generous paid time off and holiday schedule

• Tip: Develop a portfolio that showcases your ability to craft compelling narratives and execute integrated marketing campaigns that drive engagement and conversion.
• When applying, be sure to highlight your experience working with Google Analytics and HubSpot, and demonstrate your understanding of programmatic marketing principles.
• To stand out, consider creating a personalized video or presentation that showcases your passion for HealthCorps' mission and your approach to marketing strategy.
• During the interview process, be prepared to discuss your experience managing external creative partners and ensuring consistent brand execution across all channels.
• When negotiating salary, consider highlighting your experience and qualifications, as well as the market rate for similar roles in the non-profit sector.
• Red flag: If the organization is unwilling to provide clear guidance on expectations or support for professional development, it may be a sign of a challenging work environment.