Marketing Manager

About the Role

The role entails working closely with the Marketing Lead to plan, execute, and optimize marketing activities that have a direct impact on the company's bottom line. Given Lumiform's ambitious growth plans and its commitment to protecting frontline workers and customers, this position offers the opportunity to be part of a mission-driven team that values innovation and efficiency.

What You Will Do

• Execute and manage full-funnel marketing campaigns across SEO, PPC, and Email to drive conversions and revenue growth.
• Design and implement AI-driven workflows to automate content production, market research, and data analysis.
• Develop high-converting copy for landing pages, ads, and emails, utilizing AI for personalization and scale.
• Handle minor website updates and landing page builds, with knowledge of HTML/CSS and WordPress.
• Monitor KPIs and translate data into actionable insights to pivot marketing strategies quickly.
• Collaborate with the Marketing Lead to set marketing goals and objectives.
• Conduct market research to stay ahead of industry trends and competitor activity.
• Manage and optimize the marketing budget to ensure maximum ROI.
• Work closely with cross-functional teams to align marketing efforts with overall business objectives.

What We Are Looking For

• A solid foundation as a Marketing Manager or Specialist with experience in managing multi-channel marketing campaigns.
• Above-average understanding of Large Language Models (LLMs) and their applications in marketing.
• Proven ability to master new tools and marketing channels quickly.
• Foundational knowledge of SEO (technical and on-page), PPC (Google/Meta), and Email marketing (segmentation and automation).
• Technical literacy, with the ability to understand and work with APIs and tag management systems.
• Experience with CRM workflows, preferably with HubSpot.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.

Nice to Have

• Experience managing CRM workflows, lists, and deals, particularly with HubSpot.
• Knowledge of how to connect tools via Zapier, Make, or direct API calls.
• Background in B2B SaaS marketing, with an understanding of long sales cycles and lead scoring.

Benefits and Perks

• The opportunity to be part of a rapidly growing company with a strong mission to protect frontline workers and customers.
• Flexible, remote work arrangements, allowing you to choose where you work.
• Collaborative, international team with flat hierarchies and fast decision-making processes.
• The chance to shape a high-impact role from scratch and work directly with the founders.
• Access to cutting-edge marketing tools and technologies.
• Professional development opportunities, including training and education in the latest marketing trends and technologies.
• Competitive compensation package, reflecting your skills and experience.
• Health and wellness programs, designed to support your overall well-being.
• Generous PTO policy, allowing you to recharge and relax.

• Develop a strong portfolio showcasing your experience with AI-driven marketing tools and strategies.
• Highlight your ability to work independently and as part of a remote team, emphasizing your communication and project management skills.
• Prepare examples of successful marketing campaigns you have managed, including metrics on their impact and ROI.
• Showcase your understanding of LLMs and their applications in marketing, including how you have used them to enhance campaign personalization and scale.
• Be ready to discuss your approach to data analysis and how you use insights to inform marketing decisions.
• Consider creating a personalized website or blog to demonstrate your marketing expertise and creativity.
• When negotiating salary, emphasize your unique combination of marketing and technical skills, and be prepared to discuss industry standards and benchmarks.