Marketing Manager

About the Role

The role requires a unique blend of technical expertise, creative vision, and analytical rigor. You will be expected to stay up-to-date with the latest trends and best practices in digital marketing, while also developing and executing campaigns that drive real results.

The marketing team at Sync.com is a dynamic and collaborative environment, where no two days are ever the same. As a Marketing Manager, you will be expected to be adaptable, proactive, and always looking for ways to improve and optimize marketing efforts.

What You Will Do

• Manage paid acquisition campaigns across Google Ads, Meta, and Bing, with a focus on optimizing ROAS, CPA, and LTV
• Develop and execute landing page strategies that drive conversions, using tools like HubSpot and GTM
• Analyze data from GA4, HubSpot, and ad platform analytics to inform decision-making and optimize marketing efforts
• Collaborate with the product team to develop and launch new features and products
• Develop and execute email and lifecycle marketing campaigns that drive revenue and customer engagement
• Manage and optimize the company's conversion funnel, identifying areas for improvement and implementing data-driven solutions
• Develop and manage the marketing budget, ensuring effective allocation of resources and maximizing ROI
• Stay up-to-date with the latest trends and best practices in digital marketing, applying this knowledge to drive continuous improvement and innovation

What We Are Looking For

• 5-8 years of experience in digital marketing, with at least 2 years of experience managing paid acquisition campaigns
• Strong technical skills, including proficiency in Google Ads, GA4, GTM, and HubSpot
• Experience with landing page development and optimization, using tools like HubSpot and GTM
• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and develop data-driven insights
• Excellent writing and communication skills, with the ability to craft compelling ad copy, email subject lines, and landing page copy
• Experience with email and lifecycle marketing, including developing and executing campaigns that drive revenue and customer engagement
• Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams

Nice to Have

• Experience with SaaS marketing, particularly in the B2B or prosumer space
• Familiarity with attribution modeling and data-driven decision-making
• Experience with A/B testing and experimentation, using tools like Optimizely or VWO
• Certification in Google Ads, HubSpot, or other relevant marketing platforms

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and collaborative team
• Flexible working hours and remote work options
• Professional development opportunities, including training and conference attendance
• Access to the latest marketing tools and technologies
• Recognition and reward for outstanding performance and contributions

• Make sure you have a strong portfolio that showcases your experience with paid acquisition, landing page optimization, and data analysis.
• Be prepared to talk about your approach to attribution modeling and data-driven decision-making.
• Highlight your ability to work collaboratively with cross-functional teams, including product, sales, and customer success.
• Be prepared to walk through your process for analyzing complex data sets and developing data-driven insights.
• Show your passion for staying up-to-date with the latest trends and best practices in digital marketing, and highlight any relevant certifications or training.
• Don't be afraid to ask questions during the interview process, and be prepared to discuss your long-term career goals and how they align with the company's vision.