Marketing Operations Lead
WFA Digital Insight
As the demand for skilled marketing operations professionals continues to rise, with a 25% increase in job postings over the last year, Klaviyo is at the forefront of this trend. This Marketing Operations Lead role stands out for its focus on optimizing systems, processes, and integrations to power inbound and demand generation. With Klaviyo's commitment to empowering creators, this position offers a unique opportunity to drive business growth through data-driven decision making. Candidates should be prepared to leverage their technical expertise and curiosity about AI and automation to improve process efficiency. Before applying, consider how your skills in GTM and marketing automation can contribute to Klaviyo's innovative approach.
Job Description
About the Role
The Marketing Operations Lead role at Klaviyo is a critical position that sits at the intersection of Marketing and Sales. This hands-on role is focused on marketing automation, data flow, and funnel operations, ensuring that top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy. The ideal candidate will be technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.As a Marketing Operations Lead, you will work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. Your expertise in marketing automation and data flow will be essential in optimizing the systems, processes, and integrations that power Klaviyo's inbound and demand generation engine.
The role is based in San Francisco, CA, but Klaviyo offers a remote work arrangement, providing flexibility and work-life balance. If you are a motivated and experienced marketing operations professional looking for a new challenge, this role could be an excellent fit.
What You Will Do
- Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs
- Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform
- Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth
- Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral)
- Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand
- Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency
- Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement
- Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health
- Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve
- Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability
What We Are Looking For
- 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment
- Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing
- Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems
- Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements
- Curious and practical about AI and automation, with experience in leveraging these technologies to improve marketing operations
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions
- Strong communication and project management skills, with experience in collaborating with cross-functional teams
- Experience with GTM tools and marketing automation platforms, such as Klaviyo
- Bachelor's degree in Marketing, Business Administration, or a related field
Nice to Have
- Experience with AI and machine learning applications in marketing operations
- Knowledge of coding languages, such as Python or JavaScript
- Experience with data visualization tools, such as Tableau or Power BI
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan with company match
- Flexible PTO and remote work arrangement
- Access to a large and evolving marketing technology stack
- Opportunities for professional growth and development
- Collaboration with a talented and motivated team
- Recognition and reward for outstanding performance
- Access to mental health and wellness resources
- Discounts on products and services
How to Stand Out
- To stand out as a candidate, emphasize your experience with marketing automation platforms and GTM tools, and provide specific examples of how you have leveraged these technologies to improve process efficiency.
- Be prepared to discuss your analytical and problem-solving skills, and provide examples of how you have interpreted complex data sets to make informed decisions.
- Consider creating a portfolio that showcases your experience with marketing automation and GTM tools, and highlights your ability to collaborate with cross-functional teams.
- When negotiating salary, be sure to research the market rate for marketing operations professionals in your area, and be prepared to discuss your unique skills and qualifications.
- Be aware of red flags, such as a lack of clear expectations or communication from the hiring team, and be prepared to ask tough questions during the interview process.
- To demonstrate your curiosity and practicality about AI and automation, be prepared to discuss your experience with these technologies and provide examples of how you have applied them to improve marketing operations.
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