Marketing Operations Lead

Klaviyo·Remote(Boston, MA)
Marketing
GTMKlaviyo

WFA Digital Insight

As the demand for marketing operations professionals continues to rise, with a growth rate of 25% in the last year, Klaviyo is seeking a skilled Marketing Operations Lead to drive their inbound and demand generation engine. With 8+ years of experience in marketing operations or GTM operations, the ideal candidate will have hands-on experience managing marketing automation platforms and a strong working knowledge of CRM concepts. Klaviyo stands out for its commitment to empowering creators, making this role an exciting opportunity for those passionate about marketing operations and automation. Before applying, candidates should be prepared to showcase their technical skills, attention to detail, and ability to drive operational improvements.

Job Description

About the Role

The Marketing Operations Lead role is a critical component of Klaviyo's marketing team, responsible for owning and optimizing the systems, processes, and integrations that power the company's inbound and demand generation engine. This role sits at the intersection of marketing and sales, ensuring that top-of-funnel demand is captured, qualified, routed, and delivered to the sales team with speed and accuracy. The ideal candidate will be technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.

As a Marketing Operations Lead, you will work closely with the Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. Your focus will be on marketing automation, data flow, and funnel operations, driving continuous improvement and ensuring that the marketing operations function is running smoothly and efficiently.

Klaviyo is committed to empowering creators to own their own destiny, and this role is a key part of that mission. By joining the Klaviyo team, you will be part of a dynamic and innovative company that values diversity, equity, and inclusion.

What You Will Do

  • Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs and driving continuous improvement
  • Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform
  • Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth
  • Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams
  • Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral)
  • Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand
  • Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency
  • Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement
  • Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health
  • Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve

What We Are Looking For

  • 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment
  • Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing
  • Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems
  • Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements
  • Curious and practical about AI and automation, with experience implementing automation solutions to improve process efficiency
  • Strong analytical and problem-solving skills, with the ability to drive data-driven decisions
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience with data analysis and visualization tools, such as Excel, SQL, and Tableau

Nice to Have

  • Experience with Klaviyo or other marketing automation platforms
  • Knowledge of programming languages, such as Python or JavaScript
  • Experience with AI and machine learning technologies
  • Certification in marketing operations or a related field

Benefits and Perks

  • Competitive salary and equity package
  • Comprehensive health, dental, and vision insurance
  • Flexible PTO policy and remote work options
  • Access to a large and evolving marketing technology stack
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Access to a wide range of training and development programs
  • Recognition and reward for outstanding performance

How to Stand Out

  • To stand out as a candidate, be prepared to showcase your technical skills and experience with marketing automation platforms, as well as your ability to drive data-driven decisions and improve process efficiency.
  • When applying, make sure to highlight your experience with CRM concepts and data flow across GTM systems, as well as your ability to work effectively with cross-functional teams.
  • Be prepared to provide specific examples of your experience with marketing automation, data analysis, and process improvement, and be ready to discuss how you can apply your skills to drive business results at Klaviyo.
  • Make sure to research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
  • Consider creating a portfolio or examples of your work to demonstrate your skills and experience, and be prepared to discuss your approach to marketing operations and automation.
  • When negotiating salary, be sure to highlight your relevant experience and skills, and be prepared to discuss your expectations and requirements.

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