Marketing Operations Manager

Chartbeat, Inc.·Remote·Work From Anywhere
Operations
HubSpot

WFA Digital Insight

The demand for skilled marketing operations professionals has increased significantly, with over 25% of companies seeking experts in marketing automation. Chartbeat, Inc. stands out as a pioneer in media strategy and revenue, with a mission to empower valuable media brands. As a Marketing Operations Manager, you'll leverage your expertise in HubSpot to optimize the marketing technology stack and drive performance. With the company's commitment to work-life balance and diversity, this role offers a unique opportunity for professionals seeking a challenging and rewarding career. Before applying, candidates should be prepared to showcase their analytical skills, experience with marketing automation, and ability to work in a fast-paced environment.

Job Description

About the Role

The Marketing Operations Manager will play a pivotal role in driving efficiency, scalability, and performance across Chartbeat, Inc.'s multi-brand marketing organization. This position will be responsible for owning and optimizing the marketing technology stack, with a strong focus on HubSpot. The ideal candidate will have a deep understanding of marketing automation, data analysis, and workflow optimization. As a key member of the marketing team, you will work closely with cross-functional teams to ensure seamless data flow, lead management, and reporting accuracy.

The role will involve overseeing the configuration and optimization of multiple HubSpot instances across brands, troubleshooting issues, refining existing processes, and building new automated workflows. You will also conduct ongoing audits of systems and processes, introduce scalable automation, and serve as the subject matter expert for marketing. With a strong focus on data-driven decision-making, you will be responsible for capturing data, reporting, and analytics to inform marketing strategies.

What You Will Do

  • Oversee and optimize the marketing technology stack, ensuring systems are integrated and effective
  • Lead the configuration and optimization of multiple HubSpot instances across brands
  • Troubleshoot issues and refine existing processes to improve lead scoring, segmentation, and campaign performance
  • Build new automated workflows to enhance marketing efficiency and effectiveness
  • Conduct ongoing audits of systems and processes to identify areas for improvement
  • Introduce scalable automation, including within Monday.com, to streamline marketing operations
  • Serve as the subject matter expert for marketing, providing guidance and support to cross-functional teams
  • Collaborate with the marketing team to develop and execute marketing strategies and campaigns
  • Analyze data and metrics to inform marketing decisions and optimize campaign performance
  • Develop and maintain documentation of marketing processes and procedures

What We Are Looking For

  • 3+ years of experience in marketing operations, preferably with a focus on marketing automation and technology
  • Strong expertise in HubSpot, including configuration, optimization, and troubleshooting
  • Experience with data analysis and reporting, including capturing data, reporting, and analytics
  • Strong understanding of marketing principles, including lead scoring, segmentation, and campaign performance
  • Excellent analytical and problem-solving skills, with the ability to think critically and outside the box
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience with marketing automation platforms, including workflow automation and lead management
  • Strong understanding of data-driven decision-making and marketing metrics

Nice to Have

  • Experience with Monday.com or similar project management tools
  • Knowledge of SQL and data querying languages
  • Experience with marketing analytics and reporting tools, such as Google Analytics
  • Certification in marketing automation or a related field
  • Experience working in a fast-paced, dynamic environment with multiple priorities and deadlines

About the Company

Chartbeat, Inc. is a leading provider of media strategy and revenue solutions, trusted by the world's top media brands. With a mission to help customers grow valuable media brands with their content, the company combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. Chartbeat, Inc. is committed to maintaining a healthy work-life balance and fostering a diverse and inclusive work environment.

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading provider of media strategy and revenue solutions
  • Collaborative and dynamic work environment with a team of experienced professionals
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to cutting-edge marketing automation and technology tools
  • Recognition and reward for outstanding performance and contributions

How to Stand Out

  • To stand out as a candidate, be prepared to showcase your expertise in HubSpot and marketing automation, and provide examples of how you've optimized marketing technology stacks in previous roles.
  • When applying, use the word MAGNANIMOUSLY and tag RMTI5LjEyMS40MC4xNg== to demonstrate that you've read the job post completely.
  • In your resume and cover letter, highlight your analytical and problem-solving skills, as well as your experience with data analysis and reporting.
  • Be prepared to discuss your experience with marketing automation platforms, including workflow automation and lead management, and provide examples of how you've used these tools to drive marketing efficiency and effectiveness.
  • When negotiating salary, be sure to research the market rate for Marketing Operations Managers and be prepared to discuss your expectations and requirements.
  • Red flags to watch for in the interview process include a lack of clarity around the role and responsibilities, or a lack of investment in employee development and growth.

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