Marketing Operations Specialist HR Solutions

About the Role

In this role, you will have the opportunity to work with cutting-edge technologies, including HubSpot and Salesforce, and contribute to the development of targeted marketing strategies. Your work will have a direct impact on the company's ability to reach and engage with its target audience, making this a highly rewarding and challenging position.

As part of the Mitratech team, you will be part of a close-knit, globally dispersed group of professionals who thrive in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture. With a strong focus on great people practices, learning opportunities, and having fun, Mitratech offers a unique and dynamic work environment that is ideal for those who are passionate about innovation and collaboration.

What You Will Do

• Execute and optimize marketing campaigns across platforms, including audience segmentation, workflow automation, and campaign asset deployment
• Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
• Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
• Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies
• Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies
• Engage and manage outside vendors as necessary to contribute to program goals
• Develop and maintain detailed documentation of marketing operations processes and procedures
• Stay up-to-date with the latest marketing trends, technologies, and best practices, applying this knowledge to continuously improve campaign performance
• Provide excellent communication and project management skills, working closely with various stakeholders to ensure successful campaign execution

What We Are Looking For

• 3+ years of experience in marketing operations, preferably in a similar industry
• Proficiency in HubSpot, Salesforce, and Excel
• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights
• Excellent communication and project management skills, with the ability to work effectively in a remote team environment
• Experience with AI tools and workflow automation
• Strong attention to detail and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Bachelor's degree in Marketing, Business Administration, or a related field
• Experience working with global teams and managing outside vendors
• Strong understanding of marketing principles, including campaign development, execution, and analysis

Nice to Have

• Experience with other marketing automation platforms, such as Marketo or Pardot
• Familiarity with data visualization tools, such as Tableau or Power BI
• Certification in marketing operations, such as HubSpot or Salesforce certification
• Experience working in a fast-paced, agile environment, with the ability to adapt quickly to changing priorities
• Strong understanding of SEO principles and how to optimize marketing campaigns for search engines

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a global, innovative company that is leading the way in legal, risk, compliance, and HR solutions
• Collaborative, dynamic work environment with a strong focus on diversity, inclusion, and employee well-being
• Flexible, remote work arrangements, with the ability to work from anywhere in the US
• Access to cutting-edge technologies and tools, including HubSpot, Salesforce, and Excel
• Ongoing training and professional development opportunities, with a focus on marketing operations and related fields
• Recognition and reward for outstanding performance, including bonuses and promotions
• Comprehensive health insurance, including medical, dental, and vision coverage
• Generous PTO and holiday schedule, with the ability to recharge and relax
• Remote stipend and home office setup support, to ensure a comfortable and productive work environment

• Tailor your resume and cover letter to highlight your experience with HubSpot, Salesforce, and Excel, as well as your analytical and problem-solving skills.
• Be prepared to provide specific examples of your experience with marketing automation and campaign optimization, and how you have used data to inform your decisions.
• Show enthusiasm for the company's mission and values, and be prepared to discuss how you can contribute to its success.
• Highlight your ability to work independently and as part of a global team, and your experience with collaborative project management tools.
• Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role, or what opportunities there are for professional development and growth.
• Make sure to research the company and the role thoroughly, and be prepared to discuss your findings and how they relate to your skills and experience.
• Consider creating a portfolio or samples of your work, such as marketing campaign examples or data analysis projects, to demonstrate your skills and experience.