Marketing Operations Specialist (Hubspot)

NeoWork·Remote(Colombia)
Marketing
HubSpotExcel

WFA Digital Insight

As demand for marketing automation specialists surges, NeoWork's Colombia-based role stands out for its focus on HubSpot expertise and strategic outbound engagement. With a growing need for professionals who can bridge marketing and sales, this position requires a unique blend of technical and communication skills. Candidates should be prepared to showcase their ability to drive lead conversion and thrive in a fast-paced environment.

Job Description

About the Role

We are seeking a Marketing Operations Specialist to design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints across platforms.

Responsibilities

  • Build and manage advanced workflows and email nurture campaigns within HubSpot
  • Design and implement automated marketing sequences that move leads through the sales funnel
  • Conduct strategic outbound calls to engage and qualify leads
  • Respond promptly and professionally to inbound social media messages and inquiries
  • Track and optimize performance of workflows and campaigns for lead conversion

Requirements

  • 3+ years of experience in marketing operations, with a strong focus on HubSpot
  • Proven ability to create and optimize complex HubSpot workflows and campaigns
  • Excellent verbal and written English communication skills

Benefits

  • Health insurance for contractors
  • Holiday Extra Pay
  • Performance-based incentives
  • Annual review and appraisal process
  • Opportunities for professional growth and advancement

How to Stand Out

  • Ensure your portfolio showcases expertise in HubSpot marketing automation and workflow optimization.
  • Develop a strong understanding of lead nurturing, segmentation, and funnel optimization to stand out in interviews.
  • Practice responding to common marketing operations scenarios, such as managing CRM data hygiene and social media presence.
  • Be prepared to discuss your experience with Excel and data analysis in the context of marketing operations.
  • Highlight any experience with strategic outbound calls and social media engagement.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.