Marketing Operations Specialist

About the Role

Iterable is a leading AI-powered customer engagement platform that empowers organizations to create dynamic, individualized experiences at scale. With a strong focus on innovation and inclusion, the company has built a culture that values trust, growth mindset, balance, and humility. The Marketing Operations Specialist will be an integral part of this culture, contributing to the company's mission to shape the future of customer engagement.

The role is based in Lisbon, Portugal, and offers a unique opportunity to work in a hybrid environment. The successful candidate will have the chance to work with a global team, leveraging their expertise in marketing automation and data analysis to drive growth and deepen customer relationships.

What You Will Do

• Serve as a primary administrator for marketing systems, managing system health, lead flow processes, and platform troubleshooting
• Train and enable the team on how to use systems and processes
• Execute the technical setup for marketing activities across the marketing technology stack
• Maintain clean database standards to ensure effective targeting and adherence to global email and web compliance regulations
• Pull and organize basic performance reports from the CRM, Marketing Automation platforms, and other tools to track campaign engagement and pipeline contribution
• Identify and create new ways to improve processes and workflows to drive efficiencies and outcomes
• Collaborate with campaign managers to launch global marketing programs flawlessly and measure their accuracy
• Ensure data integrity and compliance across all marketing systems
• Develop and maintain documentation of marketing operations processes and procedures

What We Are Looking For

• 3+ years of experience in marketing operations, preferably in a similar role
• Expertise in HubSpot and Salesforce, as well as other marketing automation platforms
• Strong understanding of marketing data analysis and reporting
• Experience with campaign execution and measurement
• Ability to work collaboratively in a global team
• Strong problem-solving skills and attention to detail
• Bachelor's degree in Marketing, Computer Science, or a related field
• Certification in marketing automation or a related field is a plus

Nice to Have

• Experience with Marketo, Zuddl, and Reachdesk
• Knowledge of SQL and data modeling
• Familiarity with Agile project management methodologies
• Certification in data analysis or science

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading AI-powered customer engagement platform
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to the latest marketing automation tools and technologies
• Recognition and rewards for outstanding performance
• Comprehensive health and wellness program
• Generous paid time off and holidays

• Be prepared to showcase your expertise in HubSpot and Salesforce, as well as your ability to work collaboratively in a global team.
• Highlight your experience with marketing automation platforms and data analysis in your application.
• Make sure to research Iterable's company culture and values, and be ready to explain how you can contribute to them.
• Prepare examples of your problem-solving skills and attention to detail, as these are essential for this role.
• Consider creating a portfolio that showcases your marketing operations experience and skills.
• Don't be afraid to ask about the company culture, team dynamics, and opportunities for growth during the interview process.
• Be ready to discuss your experience with data integrity and compliance, as well as your knowledge of global email and web regulations.