Marketing Operator & Program Coordinator
WFA Digital Insight
As demand for skilled marketing professionals grows, roles like the Marketing Operator & Program Coordinator at NightOwl Consulting are in high demand. With a 25% increase in marketing automation adoption in the past year, companies need experts who can manage complex initiatives and ensure timely delivery. NightOwl Consulting stands out for its focus on innovative marketing solutions. Before applying, candidates should be prepared to showcase their experience with Salesforce, Excel, and program management. The ability to work independently and collaboratively in a fast-paced environment is crucial.
Job Description
About the Role
The Marketing Operator & Program Coordinator is a critical role at NightOwl Consulting, responsible for translating the VP of Marketing's strategic direction into actionable programs across all marketing pillars. This involves building and maintaining operational systems, cadence, and governance to ensure cross-functional marketing initiatives are delivered on time and within scope. The role requires a deep understanding of marketing principles, program management, and the ability to work closely with various teams.The Marketing Operator & Program Coordinator will be the operational driver for major marketing initiatives, including CRM rollout, website rebuild, marketing automation, corporate communications, and events. This role demands a high level of organizational skill, attention to detail, and the ability to proactively identify risks and manage them effectively.
The ideal candidate will have a strong background in marketing and program management, with experience in using tools like Salesforce and Excel. They will be adept at communicating clearly and professionally, both in writing and verbally, and be comfortable working in a fast-paced environment.
What You Will Do
- Translate strategic direction from the VP of Marketing into defined epics, milestones, timelines, and acceptance criteria.
- Architect, administer, and maintain ClickUp as the operating system for the Marketing organization, including dashboards, automations, templates, and governance standards.
- Run the marketing operating cadence, including planning sessions, stand-ups, risk reviews, dependency reviews, and retrospectives.
- Enforce intake processes and scope discipline; escalate bypasses or unsanctioned work within established timelines.
- Proactively identify risks, blockers, and dependencies; document context and provide recommended next steps during escalations.
- Hold cross-functional owners accountable to documented commitments with professionalism and consistency.
- Drive cross-team delivery for CRM rollout, website rebuild, marketing automation, corporate communications, and major events.
- Maintain decision logs, risk logs, documentation standards, briefs, and program runbooks.
- Develop and maintain resource and capacity planning views, including RACI documentation and workload rebalancing recommendations.
- Coordinate with external vendors regarding deliverables, timelines, acceptance criteria, and performance tracking.
- Communicate clearly, professionally, and promptly via phone and email with internal staff, clients, and external partners.
What We Are Looking For
- Bachelor’s degree in Business, Marketing, Communications, or a related field; or equivalent experience.
- Five to eight+ years of program or project management experience in a marketing or marketing-adjacent environment.
- Proven experience building and operating execution systems, not solely coordinating task completion.
- Demonstrated experience delivering complex initiatives such as CRM rollouts, website rebuilds, marketing automation programs, corporate communications, or major events.
- Proficiency in Microsoft Office: Word, Excel, Outlook, Collaborative Messaging (Teams).
- Experience with ClickUp (advanced administration), CRM platforms (e.g., Salesforce), and marketing automation platforms (e.g., Act-On).
- Proven experience in complex problem-solving and analytical skills, including tracking cycle time, throughput, and performance metrics.
- Proven ability to work independently and in cross-functional team settings.
- Proven experience with detail-oriented, organized work and the ability to prioritize effectively in deadline-driven environments.
- Demonstrated ability to communicate clearly and professionally.
Nice to Have
- Certification in ClickUp (required within 60 days if not already certified).
- Experience with other MarTech tools and platforms.
- Knowledge of agile methodologies and their application in marketing.
- Experience in a remote work environment.
Benefits and Perks
- Competitive salary.
- Opportunity to work with a dynamic and innovative marketing team.
- Professional development opportunities.
- Flexible working hours and remote work options.
- Access to the latest marketing tools and technologies.
- Collaborative and supportive team environment.
- Performance-based bonuses and incentives.
- Comprehensive health insurance package.
- Paid time off and holidays.
How to Stand Out
- Ensure your resume and cover letter are tailored to the specific requirements of the Marketing Operator & Program Coordinator role, highlighting your experience with Salesforce, Excel, and program management.
- Develop a portfolio that showcases your ability to manage complex marketing initiatives and your experience with marketing automation and CRM systems.
- Prepare to talk about your experience with risk management and how you proactively identify and mitigate risks in your previous roles.
- Be ready to discuss your understanding of marketing principles and how you apply them in your work.
- Consider obtaining a ClickUp certification to enhance your candidacy, especially if you're not already certified.
- Practice your communication skills, as the ability to communicate clearly and professionally is crucial for this role.
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