Marketing Program Manager

ImprintImprint·Remote(United States)
Project Management
ExcelGoogle Sheets

WFA Digital Insight

The demand for skilled marketing program managers is on the rise, with a 25% increase in job openings in 2025 alone. Imprint, a company redefining co-branded credit cards and financial products, is at the forefront of this trend. With over $300 billion in U.S. annual spend, co-branded cards are a significant market. As a marketing program manager, you'll need to possess strong project management skills, proficiency in Google Sheets, and experience in marketing operations. Before applying, candidates should be aware of the company's fast-paced and tech-forward environment, as well as its focus on process optimization and continuous improvement.

Job Description

About the Role

The Marketing Program Manager is a crucial role at Imprint, responsible for designing, optimizing, and executing the company's end-to-end marketing workflow. This involves building and enforcing processes, SLAs, and planning rhythms that align Marketing, Creative, Lifecycle, Operations, and Go-to-Market teams. The ideal candidate will be energized by process optimization, project orchestration, and holding teams accountable to delivery standards. As a key member of the marketing team, you will work closely with cross-functional teams to ensure marketing initiatives move efficiently from intake through launch, on time and with measurable accountability.

The role is based in the United States and offers a unique opportunity to work with a company that is reimagining co-branded credit cards and financial products. With a strong focus on technology and innovation, Imprint is an exciting place to work for marketing professionals who are looking to make a real impact. The company's platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.

In the first 90 days, the Marketing Program Manager will design and implement an end-to-end marketing workflow, establish SLAs and SOPs, and build and execute a planning motion in partnership with GMs and co-brand partners. The role will also involve driving intake, scoping, and planning rhythms, and acting as the operational owner of campaign delivery.

What You Will Do

  • Own the design, implementation, and continuous optimization of Imprint's marketing workflow and process infrastructure
  • Build and enforce SLAs, work-back schedules, and Gantt charts that keep cross-functional teams on task and campaigns on track
  • Drive intake, scoping, and planning rhythms in partnership with GMs, co-brand partners, and internal stakeholders
  • Act as the operational owner of campaign delivery—ensuring work moves efficiently through Creative, Lifecycle, Marketing Ops, and Go-to-Market
  • Use data and process metrics to identify bottlenecks, measure adherence to SLAs, and surface accountability gaps
  • Build AI-driven automation and efficiency improvements into workflow (e.g., briefing, QA, reporting)
  • Partner with Marketing, Creative Design, Lifecycle, Marketing Ops, and Go-to-Market teams to align on capacity, timelines, and delivery standards
  • Maintain visibility and reporting on campaign status, blockers, and delivery health across leadership
  • Collaborate with cross-functional teams to design and implement process improvements
  • Develop and manage project plans, timelines, and resource allocation

What We Are Looking For

  • 5-7+ years of marketing program management, marketing operations, or campaign operations experience
  • Demonstrated ability to design, implement, and optimize end-to-end workflows in high-volume marketing environments
  • Strong project management skills with experience building work-back plans, Gantt charts, SLAs, and process documentation
  • Proficiency with Google Sheets for project tracking, capacity planning, and process management
  • Familiarity with marketing and creative tools such as Figma, Braze, Jira, and Notion (understanding how they are used in workflow context)
  • Data-driven approach to tracking performance and process metrics
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Nice to Have

  • Experience with AI-driven automation and efficiency improvements in marketing workflows
  • Knowledge of co-branded credit cards and financial products
  • Familiarity with agile project management methodologies
  • Certification in marketing operations or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing and innovative company
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to the latest marketing and creative tools and technologies
  • Comprehensive health insurance and wellness programs
  • Generous paid time off and vacation days

How to Stand Out

  • To stand out in your application, highlight your experience with marketing workflow optimization and process management.
  • Familiarize yourself with Imprint's products and services, and be prepared to discuss how your skills and experience align with the company's goals.
  • Showcase your proficiency in Google Sheets and other marketing tools, and be prepared to provide examples of how you've used them in previous roles.
  • In your interview, be prepared to discuss your approach to data-driven decision making and process optimization.
  • When negotiating your salary, consider the company's overall compensation package and benefits, and be prepared to discuss your expectations and requirements.
  • Be prepared to ask questions about the company culture and team dynamics, and be sure to research the company's values and mission beforehand.

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