Marketing Scientist

About the Role

The Marketing Scientist will be responsible for advancing the methodologies and tools used to assess advertising effectiveness, including attribution, incrementality, and marketing mix modeling. This involves not only the application of existing knowledge but also the exploration of new methodologies and technologies that can enhance the capabilities of OpenAI's Ads platform. Given the rapid pace of innovation in the field of AI and digital marketing, the successful candidate will need to be highly adaptable, with a strong capacity for continuous learning and a keen interest in staying abreast of industry trends.

The role is based in New York City, although the ability to work effectively in a remote or hybrid environment is crucial, given the global nature of OpenAI's operations and clientele. The ideal candidate will have a proven track record of collaborating with cross-functional teams and communicating complex technical concepts to both technical and non-technical stakeholders.

What You Will Do

• Partner with sales teams and advertisers to design and implement measurement strategies that align with their business objectives.
• Develop and apply rigorous methodologies for advertising measurement, including experimentation, attribution modeling, and econometric analysis.
• Collaborate with product and engineering teams to integrate measurement capabilities into OpenAI's Ads platform, ensuring seamless data flow and analysis.
• Design and execute incrementality testing and lift studies to measure the impact of advertising campaigns.
• Work with data science and engineering teams to develop scalable solutions for data analysis and reporting.
• Communicate insights and recommendations to stakeholders, including sales teams, advertisers, and internal leadership.
• Develop training and support materials to help sales teams and advertisers understand and effectively use measurement tools and methodologies.
• Stay updated on industry trends and emerging methodologies in advertising measurement, applying this knowledge to enhance OpenAI's capabilities.
• Contribute to the development of OpenAI's marketing science strategy, ensuring it aligns with the company's overall mission and objectives.

What We Are Looking For

• A minimum of 10 years of experience in advertising measurement, with a deep understanding of methodologies including attribution, incrementality, and marketing mix modeling.
• Strong analytical and problem-solving skills, with the ability to work with large datasets and complex data systems.
• Experience with SQL, Python, or R, and familiarity with AI-enabled analytical workflows.
• Proven ability to communicate complex technical concepts to both technical and non-technical audiences.
• A strong understanding of the digital advertising ecosystem, including the role of various stakeholders and platforms.
• Experience working with cross-functional teams, including sales, product, engineering, and data science.
• Familiarity with third-party measurement providers and experience with partner onboarding, APIs, or data integrations.
• A bachelor's degree in a quantitative field such as economics, statistics, or computer science; advanced degrees are preferred.

Nice to Have

• Experience with cloud-based data platforms and data warehousing solutions.
• Knowledge of machine learning algorithms and their application in advertising measurement.
• Familiarity with Agile development methodologies and version control systems like Git.
• Experience with data visualization tools such as Tableau or Power BI.
• Certification in data science or a related field.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Generous parental leave policy.
• Flexible working hours and remote work options.
• Professional development opportunities, including training and conference attendance.
• Access to the latest technologies and tools in the field of AI and digital marketing.
• Collaborative and dynamic work environment with a team of talented professionals.
• Opportunity to work on high-impact projects that contribute to the evolution of digital marketing and AI

• Develop a strong portfolio: Showcase your experience with advertising measurement tools and methodologies, including any projects where you've applied data science techniques to drive campaign optimization.
• Stay updated on industry trends: Follow leading voices in digital marketing and AI to stay informed about the latest methodologies and technologies.
• Prepare to discuss complex concepts simply: Be ready to explain technical ideas in a clear, non-technical way, demonstrating your ability to communicate with diverse stakeholders.
• Highlight your collaborative approach: Emphasize your experience working with cross-functional teams and your ability to build strong relationships with sales, product, and engineering teams.
• Be prepared to ask insightful questions: Come to interviews with thoughtful questions about OpenAI's approach to advertising measurement, its products, and how you can contribute to its mission.
• Showcase your passion for AI and digital marketing: Demonstrate your genuine interest in the field and how you see your role contributing to the future of digital marketing and AI.