Marketing Specialist, DACH
WFA Digital Insight
The demand for skilled marketing professionals in the renewable energy sector has surged, with SolarEdge at the forefront. As a Marketing Specialist, DACH, you'll leverage your Excel skills and marketing expertise to drive growth. With the EU's focus on sustainable energy, this role offers a unique chance to contribute to a greener future. Candidates should be prepared to showcase their ability to adapt to a fast-paced, innovative environment.
Job Description
## About the Role SolarEdge is seeking a Marketing Specialist to support the implementation of marketing activities and events in the DACH region. As a key member of the EU Marketing team, you will report directly to the Director of Marcom Europe and indirectly to the Country Managers Germany and Austria/Switzerland.
## Responsibilities - Plan and execute quarterly lead-generation campaigns to increase pipeline and drive revenue growth - Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral - Manage advertising and media planning, ensuring effective execution across relevant channels - Develop localized and engaging social media and digital content tailored to the DACH market - Oversee planning and execution of events, including trade shows, customer events, and partner activities
## Requirements - Proficiency in Excel - Experience in marketing, preferably in the renewable energy sector
## Nice to Have - Knowledge of the DACH market and its specific requirements - Experience with B2B and B2B2C marketing strategies
How to Stand Out
- To stand out, showcase your ability to analyze campaign results and adjust strategies accordingly, highlighting your Excel skills.
- Prepare to discuss your experience with content development and how you tailor it to specific markets.
- When negotiating salary, research the market average for marketing professionals in the renewable energy sector in the DACH region to make a strong case.
- Ensure your portfolio includes examples of successful lead-generation campaigns and marketing collateral you've developed.
- Demonstrate your understanding of the current trends and challenges in the renewable energy sector and how SolarEdge's solutions address these.
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