Marketing Specialist, DACH

SolarEdgeSolarEdge·Remote(Munich)
Marketing
Excel

WFA Digital Insight

The demand for digital marketing specialists with expertise in energy management is on the rise, driven by the growing need for sustainable solutions. With a 25% increase in solar energy adoption in the EU, companies like SolarEdge are seeking skilled professionals to drive their marketing efforts. To succeed in this role, candidates will need to demonstrate proficiency in tools like Excel, as well as a deep understanding of the DACH market. Before applying, it's essential to research SolarEdge's innovative approach to smart energy technology and be prepared to showcase your marketing strategy skills.

Job Description

About the Role

SolarEdge is seeking a Marketing Specialist to support the implementation of marketing activities and events in the DACH region. The successful candidate will be responsible for planning and executing quarterly lead-generation campaigns, developing marketing collateral, and managing advertising and media planning.

Responsibilities

  • Plan and execute quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth
  • Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
  • Manage advertising and media planning, ensuring effective execution across relevant channels
  • Develop localized and engaging social media and digital content tailored to the DACH market
  • Oversee planning and execution of events, including trade shows, customer events, and partner activities

How to Stand Out

  • Tip: Develop a strong understanding of the DACH market and its unique energy management challenges to stand out in your application.
  • Familiarize yourself with SolarEdge's brand and corporate guidelines to ensure your marketing strategy aligns with their vision.
  • Showcase your proficiency in Excel and other marketing tools to demonstrate your ability to drive lead-generation campaigns.
  • Prepare to discuss your experience in managing advertising and media planning, and how you can apply this expertise to the DACH region.
  • Be prepared to provide examples of successful marketing campaigns you've led in the past, and how you measured their success.

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