Marketing Specialist, DACH

About the Role

The EU Marketing team is a group of highly creative and competent marketing professionals who are capable of thinking and doing at the same time. As a Marketing Specialist, you will be expected to plan and execute quarterly lead-generation campaigns, develop marketing content, and manage advertising and media planning. You will also be responsible for localized and engaging social media and digital content tailored to the DACH market.

The role is based in Munich, and you will be working in a dynamic and fast-paced environment. You will have the opportunity to work with a talented team of marketing professionals and contribute to a sustainable future.

What You Will Do

• Plan and execute quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth
• Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
• Manage advertising and media planning, ensuring effective execution across relevant channels
• Develop localized and engaging social media and digital content tailored to the DACH market
• Oversee planning and execution of events, including trade shows, customer events, and partner activities
• Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
• Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
• Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
• Organize customer training programs and webinars in collaboration with local sales and technical teams
• Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
• Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events

What We Are Looking For

• Native German speaker with fluency in English
• A university degree in a relevant field, such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
• Minimum of 2 years of professional marketing experience, including digital marketing and event management
• Experience in B2C technology is considered a valuable asset
• Experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable but not strictly required
• Strategic and creative thinking
• Excellent written and verbal communication skills
• Strong planning and organizational skills
• Ability to work in a fast-paced environment and prioritize tasks effectively

Nice to Have

• Experience with marketing automation tools and CRM systems
• Knowledge of Excel and other Microsoft Office applications
• Experience with social media management and content creation
• Familiarity with the DACH market and its cultural nuances

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a global leader in smart energy technology
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to cutting-edge technology and innovative solutions
• Comprehensive health and wellness program
• Generous paid time off and holiday package

• Tip: Make sure to highlight your experience with digital marketing and event management in your application, as these skills are highly valued in this role.
• When preparing for the interview, research SolarEdge's products and services, and be ready to discuss how you can contribute to the company's mission.
• Having a portfolio of your previous work, including marketing campaigns and events, can be a major asset in the application process.
• Don't be afraid to showcase your creative thinking and problem-solving skills, as these are essential for success in this role.
• When negotiating salary, be sure to research the market average for marketing specialists in the DACH region to ensure you are fairly compensated.
• Pay attention to the company culture and values, and be prepared to discuss how you align with them.