Marketing Specialist, DACH
WFA Digital Insight
As the demand for renewable energy solutions grows, the need for skilled marketing professionals in the DACH region is on the rise. With a 25% increase in solar energy adoption in 2025, companies like SolarEdge are at the forefront of this shift. This Marketing Specialist role offers a unique opportunity to leverage your marketing expertise and contribute to a sustainable future. Candidates should be prepared to showcase their strategic thinking, creativity, and proficiency in digital marketing tools. Before applying, consider how your skills align with the company's vision and the evolving renewable energy landscape.
Job Description
About the Role
The Marketing Specialist, DACH role at SolarEdge is a dynamic position that requires a unique blend of marketing expertise, creativity, and strategic thinking. As a key member of the EU Marketing team, you will be responsible for supporting the implementation of marketing activities and events to sustain SolarEdge's marketing strategy in the DACH region. Your primary focus will be on developing and executing quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth.You will work closely with the Director of Marcom Europe and indirectly with the Country Managers Germany and Austria/Switzerland to ensure that marketing activities are aligned with the company's overall strategy. Your expertise in digital marketing, event management, and content development will be essential in driving the success of the marketing team.
The Marketing Specialist role is an exciting opportunity to join a multidisciplinary team of highly creative and competent marketing professionals. You will have the chance to work with talented colleagues, tackle exciting challenges, and contribute to a sustainable future in an industry that is always evolving and innovating.
What You Will Do
- Plan and execute quarterly lead-generation campaigns to increase pipeline and drive revenue growth
- Develop content across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
- Manage advertising and media planning, ensuring effective execution across relevant channels
- Develop localized and engaging social media and digital content tailored to the DACH market
- Oversee planning and execution of events, including trade shows, customer events, and partner activities
- Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
- Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
- Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
- Organize customer training programs and webinars in collaboration with local sales and technical teams
- Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
- Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events
What We Are Looking For
- Native German speaker with fluency in English
- A university degree in a relevant field such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
- Minimum of 2 years of professional marketing experience, including digital marketing and event management
- Experience in B2C technology is considered a valuable asset
- Excellent written and verbal communication skills
- Strong planning and organizational skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Proficiency in Excel and other digital marketing tools
Nice to Have
- Experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries
- Knowledge of AI-based energy management systems
- Certification in digital marketing or a related field
- Experience with content management systems and marketing automation tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global leader in smart energy technology
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technology and innovative products
- Comprehensive health insurance and wellness programs
- Generous paid time off and holiday package
How to Stand Out
- Tip: Tailor your resume and cover letter to highlight your experience in digital marketing, event management, and content development.
- Tip: Be prepared to showcase your proficiency in Excel and other digital marketing tools during the interview process.
- Tip: Research SolarEdge's products and services to demonstrate your understanding of the company's vision and mission.
- Tip: Emphasize your ability to work in a fast-paced environment and adapt to changing priorities.
- Tip: Consider creating a portfolio that highlights your marketing campaigns and content development experience.
- Tip: Prepare to discuss your experience with budget management and ROI optimization.
- Tip: Show enthusiasm for the renewable energy industry and SolarEdge's commitment to sustainability.
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