Marketing Specialist, DACH

SolarEdgeSolarEdge·Remote(Munich)
Marketing
Excel

WFA Digital Insight

The demand for skilled marketing professionals in the renewable energy sector has seen a significant surge, with the global market expecting to reach

.5 trillion by 2025. As a hub for innovation and sustainability, Munich is an ideal location for a Marketing Specialist looking to make an impact. With companies like SolarEdge leading the charge in smart energy solutions, candidates with a strong background in digital marketing and event management are in high demand. Before applying, consider how your skills align with the company's vision of making clean energy the primary power source for homes and businesses.

Job Description

About the Role

As a Marketing Specialist at SolarEdge, you will be at the forefront of the company's efforts to promote smart energy solutions across the DACH region. Your day-to-day tasks will involve planning and executing marketing campaigns, managing content development, and overseeing event planning. You will be part of a dynamic team that values creativity, agility, and impactful work, and you will have the opportunity to work closely with the Director of Marcom Europe and Country Managers in Germany, Austria, and Switzerland.

The role of a Marketing Specialist at SolarEdge is crucial in driving the company's mission to make clean energy the primary power source for homes, businesses, and beyond. You will be responsible for developing and implementing marketing strategies that resonate with the DACH market, leveraging your knowledge of local trends and consumer behavior to drive engagement and conversion.

As a key member of the EU Marketing team, you will collaborate with talented colleagues who are passionate about making a difference in the renewable energy sector. Your expertise in digital marketing and event management will be invaluable in helping the company achieve its goals, and you will have the opportunity to develop your skills in a multidisciplinary environment that covers everything from research and development to production and customer supply.

What You Will Do

  • Plan and execute quarterly lead-generation campaigns to increase pipeline and drive revenue growth
  • Develop content across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
  • Manage advertising and media planning to ensure effective execution across relevant channels
  • Create localized and engaging social media and digital content tailored to the DACH market
  • Oversee planning and execution of events, including trade shows, customer events, and partner activities
  • Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities
  • Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
  • Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
  • Organize customer training programs and webinars in collaboration with local sales and technical teams
  • Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
  • Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events

What We Are Looking For

  • Native German speaker with fluency in English
  • A university degree in a relevant field, such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
  • Minimum of 2 years of professional marketing experience, including digital marketing and event management
  • Experience in B2C technology is considered a valuable asset
  • Industry experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable
  • Excellent written and verbal communication skills
  • Strong planning and organizational skills
  • Ability to work in a fast-paced environment and prioritize tasks effectively

Nice to Have

  • Experience with marketing automation tools and platforms
  • Knowledge of graphic design and video production principles
  • Familiarity with SolarEdge products and services
  • Certification in digital marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a global leader in smart energy technology
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to cutting-edge technology and tools
  • Annual bonus and performance-based incentives
  • Comprehensive health insurance and wellness programs

How to Stand Out

  • Make sure to highlight your experience with digital marketing and event management in your application, as these skills are highly valued in this role.
  • Familiarize yourself with SolarEdge's products and services, and be prepared to discuss how you can contribute to the company's mission.
  • Develop a strong understanding of the DACH market and local trends, and be prepared to discuss how you can leverage this knowledge to drive engagement and conversion.
  • Create a portfolio that showcases your marketing and event management skills, and be prepared to discuss your experience and achievements in an interview.
  • Research the company culture and values, and be prepared to discuss how you align with them and how you can contribute to the team's success.
  • Practice your presentation skills, as you will be expected to present to customers and represent the company at industry events as a SolarEdge Brand Ambassador.
  • Be prepared to negotiate your salary and benefits package, and do not be afraid to ask about opportunities for professional development and growth.

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