Marketing Specialist, DACH

## About the Role The Marketing Specialist, DACH role at SolarEdge is a unique opportunity to join a global leader in smart energy technology and drive the company's marketing strategy in the DACH region. As a key member of the EU Marketing team, you will be responsible for supporting the implementation of marketing activities and events to sustain SolarEdge's marketing strategy. Your touch points will be mostly B2B, but with an increasing emphasis on B2B2C. You will report directly to the Director of Marcom Europe and indirectly to the Country Managers Germany and Austria/Switzerland.

The EU Marketing team is made up of highly creative, competent marketing professionals who are capable of thinking and doing at the same time. In this role, you will have the opportunity to work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating.

SolarEdge is committed to making clean, green energy the primary power source for homes, businesses, and beyond. With over 4,000 employees, offices in 34 countries, and millions of installations worldwide, the company is well-positioned to achieve its goals. As a Marketing Specialist, you will play a critical role in driving the company's marketing strategy and contributing to its success.

## What You Will Do - Plan and execute quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth, with one major strategic campaign per quarter.

• Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral.
• Manage advertising and media planning, ensuring effective execution across relevant channels.
• Develop localized and engaging social media and digital content tailored to the DACH market.
• Oversee planning and execution of events, including trade shows, customer events, and partner activities.
• Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region.
• Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion.
• Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI.
• Organize customer training programs and webinars in collaboration with local sales and technical teams.
• Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery.
• Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events.
• Ensure accuracy and cultural integrity of all translations from English into local DACH languages.

• A university degree in a relevant field, such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering.
• Minimum of 2 years of professional marketing experience, including digital marketing and event management.
• Experience in B2C technology is considered a valuable asset.
• Knowledge of the renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable but not strictly required.
• Strategic and creative thinker with excellent written and verbal communication skills.
• Strong planning and organizational skills, with the ability to work in a fast-paced environment.
• Proficiency in Excel and other marketing tools.
• Ability to work in a team and build strong relationships with colleagues and stakeholders.

• Knowledge of data analysis and performance metrics.
• Certification in marketing or a related field.
• Experience working in a global company with a multicultural team.
• Familiarity with the DACH market and its specific requirements.

• Opportunity to work with a global leader in smart energy technology.
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.
• Flexible working hours and remote work options.
• Access to cutting-edge technology and tools.
• Comprehensive health insurance and pension plan.
• Paid time off and holidays.
• Opportunity to work on exciting and challenging projects that contribute to a sustainable future.

- tip: To stand out as a candidate, be prepared to showcase your creative thinking and problem-solving skills, as well as your ability to work in a fast-paced, multidisciplinary environment.

• tip: Make sure your resume and cover letter are tailored to the specific requirements of the job, highlighting your relevant experience and skills.
• tip: Research the company and its products, and be prepared to ask informed questions during the interview process.
• tip: Practice your presentation skills, as you will be expected to confidently present to customers and represent the company at industry events.
• tip: Be prepared to provide specific examples of your experience and accomplishments in marketing, particularly in the B2B and B2B2C spaces.
• tip: Consider creating a portfolio of your work, including examples of successful marketing campaigns and events you have managed.
• tip: Don't be afraid to negotiate your salary and benefits package, and be prepared to discuss your expectations and requirements.