Marketing Specialist, DACH
WFA Digital Insight
As the demand for renewable energy solutions continues to rise, companies like SolarEdge are at the forefront of innovation. With the EU aiming to be carbon neutral by 2050, the market for smart energy technologies is expected to grow significantly. In this context, skilled marketing professionals with expertise in B2B and B2C marketing are in high demand. SolarEdge, a global leader in smart energy technology, is looking for a Marketing Specialist to drive its marketing strategy in the DACH region. With over 4,000 employees worldwide, SolarEdge offers a dynamic and multidisciplinary work environment. To succeed in this role, candidates should have a strong background in marketing, excellent communication skills, and the ability to think creatively. Before applying, candidates should be aware of the company's commitment to sustainability and its vision for a future powered by clean energy.
Job Description
About the Role
The Marketing Specialist role at SolarEdge is a key position responsible for driving the company's marketing strategy in the DACH region. As a member of the EU Marketing team, you will work closely with talented marketing professionals to support the implementation of marketing activities and events. Your primary focus will be on planning and executing quarterly lead-generation campaigns, developing marketing content, and managing advertising and media planning. You will also be responsible for developing localized and engaging social media and digital content tailored to the DACH market.The role is based in Munich, Germany, and you will report directly to the Director of Marcom Europe and indirectly to the Country Managers Germany and Austria/Switzerland. You will have marketing responsibilities spanning the regional markets in DACH, including Germany, Austria, and Switzerland.
As a Marketing Specialist at SolarEdge, you will be part of a company that values creativity, agility, and impactful work. You will have the opportunity to work with a multidisciplinary team, tackle exciting challenges, and contribute to the company's mission to make clean, green energy the primary power source for homes, businesses, and beyond.
What You Will Do
- Plan and execute quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth
- Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
- Manage advertising and media planning, ensuring effective execution across relevant channels
- Develop localized and engaging social media and digital content tailored to the DACH market
- Oversee planning and execution of events, including trade shows, customer events, and partner activities
- Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
- Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
- Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
- Organize customer training programs and webinars in collaboration with local sales and technical teams
- Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
- Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events
- Ensure accuracy and cultural integrity of all translations from English into local DACH languages
What We Are Looking For
- Native German speaker with fluency in English
- A university degree in a relevant field, such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
- Minimum of 2 years of professional marketing experience, including digital marketing and event management
- Experience in B2C technology is considered a valuable asset
- Industry experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable but not strictly required
- Strategic and creative thinker with excellent written and verbal communication skills
- Strong planning and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Experience with marketing automation tools and CRM systems is a plus
- Proficiency in Excel and other Microsoft Office tools
Nice to Have
- Experience with graphic design and video editing software
- Knowledge of HTML and CSS
- Certification in marketing or a related field
- Experience with social media management tools and analytics platforms
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading smart energy company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technology and tools
- Comprehensive health insurance and pension plan
- Paid time off and holidays
- Opportunity to contribute to a sustainable and environmentally responsible company
- Recognition and reward for outstanding performance
How to Stand Out
- Tip: Make sure to highlight your experience with marketing automation tools and CRM systems in your application, as these are valuable assets for this role.
- To stand out, showcase your creative thinking and problem-solving skills, and provide examples of successful marketing campaigns you have led or been a part of.
- Be prepared to discuss your experience with social media management and analytics platforms, and how you have used these tools to drive engagement and conversion.
- When negotiating salary, consider the company's budget and industry standards, and be prepared to discuss your expectations and requirements.
- Red flag: Be cautious if the company is not transparent about its marketing budget or expectations, or if the role seems to be solely focused on sales rather than marketing strategy.
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