Marketing Specialist, DACH
WFA Digital Insight
The demand for skilled marketing professionals in the renewable energy sector has grown exponentially, with a 25% increase in job postings in the last year alone. As the world shifts towards sustainable energy solutions, companies like SolarEdge are at the forefront of this revolution. With over 4,000 employees globally, SolarEdge is a leader in smart energy technology, and this Marketing Specialist role offers a unique opportunity to be part of a dynamic team shaping the future of energy. Candidates with a strong background in marketing, particularly in the DACH region, will have an edge in this competitive job market. Before applying, it's essential to understand the company's commitment to innovation and customer-centric approach.
Job Description
About the Role
The Marketing Specialist, DACH role at SolarEdge is a pivotal position that will drive the company's marketing strategies in the DACH region. As a key member of the EU Marketing team, you will be responsible for planning and executing quarterly lead-generation campaigns, developing content, managing advertising and media planning, and overseeing event planning. Your primary goal will be to increase pipeline growth and drive revenue in the region.The successful candidate will have a deep understanding of the DACH market, with a focus on Germany, Austria, and Switzerland. You will be working closely with the Director of Marcom Europe and Country Managers to develop and implement marketing initiatives that align with the company's overall vision. Your role will be critical in supporting the sales teams with marketing tools and lead-generation initiatives, ensuring full compliance with SolarEdge brand and corporate guidelines.
SolarEdge is a global leader in smart energy technology, with a strong commitment to innovation and customer satisfaction. The company's products and solutions are designed to make clean, green energy the primary power source for homes, businesses, and beyond. As a Marketing Specialist, you will be part of a team that values creativity, agility, and impactful work.
What You Will Do
- Plan and execute quarterly lead-generation campaigns to drive pipeline growth and revenue
- Develop content across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
- Manage advertising and media planning to ensure effective execution across relevant channels
- Oversee event planning, including trade shows, customer events, and partner activities
- Develop localized and engaging social media and digital content tailored to the DACH market
- Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
- Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
- Organize customer training programs and webinars in collaboration with local sales and technical teams
- Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
- Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events
What We Are Looking For
- Native German speaker with fluency in English
- A university degree in Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
- Minimum of 2 years of professional marketing experience, including digital marketing and event management
- Experience in B2B marketing, with a focus on the DACH region
- Strong written and verbal communication skills
- Strategic and creative thinking, with excellent planning and organizational skills
- Ability to work in a fast-paced environment, with a focus on results-driven marketing initiatives
- Experience with Excel and other marketing tools
Nice to Have
- Experience in B2C technology marketing
- Knowledge of the renewable energy, high-tech sectors, power electronics, or electric vehicle industries
- Certification in digital marketing or a related field
- Experience with social media management and content creation
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global leader in smart energy technology
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technology and tools
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a deep understanding of the DACH market and its unique requirements
- Showcase your experience in digital marketing, event management, and content creation
- Highlight your ability to work in a fast-paced environment and think strategically
- Be prepared to discuss your experience with Excel and other marketing tools
- Research SolarEdge's products and solutions to demonstrate your knowledge and interest in the company
- Tailor your resume and cover letter to the specific requirements of the role
- Prepare examples of your marketing campaigns and their results to share during the interview process
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