Marketing Specialist, DACH

SolarEdgeSolarEdge·Remote(Munich)
Marketing
Excel

WFA Digital Insight

The demand for skilled marketing professionals in the renewable energy sector has seen a significant spike, with a reported 25% increase in job postings over the last year. As companies like SolarEdge continue to innovate and expand, the need for talented marketers who can drive growth and engagement is more pressing than ever. With its strong commitment to clean energy and a multidisciplinary work environment, SolarEdge stands out as an attractive employer for those looking to make a meaningful impact. Before applying, candidates should be aware of the importance of strategic thinking, creativity, and excellent communication skills in this role.

Job Description

About the Role

The Marketing Specialist, DACH, will play a crucial role in supporting the implementation of marketing activities and events to sustain SolarEdge's marketing strategy. This involves working closely with a talented team of marketing professionals who are highly creative and competent. The role requires a deep understanding of the DACH market, with the ability to develop and execute localized marketing strategies that drive engagement and conversion.

As a key member of the EU Marketing team, you will be responsible for planning and executing quarterly lead-generation campaigns, managing content development, and overseeing advertising and media planning. Your expertise in digital marketing and event management will be essential in driving revenue growth and expanding SolarEdge's presence in the DACH region.

You will report directly to the Director of Marcom Europe and indirectly to the Country Managers Germany and Austria/Switzerland, ensuring alignment with the company's overall marketing objectives.

What You Will Do

  • Plan and execute quarterly lead-generation campaigns to increase pipeline and drive revenue growth
  • Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
  • Manage advertising and media planning, ensuring effective execution across relevant channels
  • Develop localized and engaging social media and digital content tailored to the DACH market
  • Oversee planning and execution of events, including trade shows, customer events, and partner activities
  • Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
  • Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
  • Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
  • Organize customer training programs and webinars in collaboration with local sales and technical teams
  • Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery

What We Are Looking For

  • Native German speaker with fluency in English
  • A university degree in a relevant field such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
  • Minimum of 2 years of professional marketing experience, including digital marketing and event management
  • Experience in B2C technology is considered a valuable asset
  • Industry experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable
  • Strategic and creative thinker with excellent written and verbal communication skills
  • Strong planning and organizational skills

Nice to Have

  • Experience with Excel and other marketing tools
  • Knowledge of the DACH market and its specific requirements
  • Familiarity with SolarEdge's products and services

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a global leader in smart energy technology
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to cutting-edge technology and tools
  • Recognition and reward for outstanding performance

How to Stand Out

  • Ensure your portfolio showcases your ability to develop and execute successful marketing campaigns in the DACH region.
  • Highlight your experience with digital marketing tools and platforms, such as Google Ads and social media management software.
  • Prepare to discuss your understanding of the renewable energy sector and how you can contribute to SolarEdge's mission.
  • Be ready to provide specific examples of your event management experience and how you handled challenges in the past.
  • Research SolarEdge's products and services to demonstrate your knowledge and interest in the company.
  • Practice your presentation skills to confidently present yourself as a SolarEdge Brand Ambassador.

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