Marketing Specialist, DACH
WFA Digital Insight
The demand for skilled marketing professionals in the renewable energy sector is on the rise, with the global solar energy market projected to grow 20% annually. As a hub for innovation, Munich offers the perfect backdrop for a Marketing Specialist to make a significant impact. With the increasing emphasis on clean energy, companies like SolarEdge are at the forefront, and this role presents a unique opportunity for a marketer to contribute to a sustainable future. Candidates should be prepared to showcase their skills in campaign management, content development, and team collaboration, as well as their ability to navigate the complexities of the DACH market.
Job Description
About the Role
The Marketing Specialist, DACH role at SolarEdge is a unique opportunity to join a global leader in smart energy technology. As a key member of the EU Marketing team, you will be responsible for supporting the implementation of marketing activities and events to sustain SolarEdge's marketing strategy. With a focus on the DACH region, you will work closely with the Director of Marcom Europe and Country Managers to develop and execute quarterly lead-generation campaigns, manage advertising and media planning, and lead content development across various marketing channels.The role entails working in a fast-paced environment, collaborating with cross-functional teams, and making data-driven decisions to drive revenue growth. You will have the opportunity to work with talented colleagues, tackle exciting challenges, and contribute to the company's mission of making clean, green energy the primary power source for homes, businesses, and beyond.
What You Will Do
- Plan and execute quarterly lead-generation campaigns to increase pipeline and drive revenue growth
- Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
- Manage advertising and media planning, ensuring effective execution across relevant channels
- Develop localized and engaging social media and digital content tailored to the DACH market
- Oversee planning and execution of events, including trade shows, customer events, and partner activities
- Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
- Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
- Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
- Organize customer training programs and webinars in collaboration with local sales and technical teams
- Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
- Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events
- Ensure accuracy and cultural integrity of all translations from English into local DACH languages
What We Are Looking For
- Native German speaker with fluency in English
- A university degree in Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
- Minimum of 2 years of professional marketing experience, including digital marketing and event management
- Experience in B2B marketing, with a focus on technology or renewable energy
- Strong written and verbal communication skills
- Excellent written and verbal communication skills
- Strategic and creative thinker
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Strong planning and organizational skills
Nice to Have
- Experience in B2C technology or marketing
- Knowledge of the renewable energy industry, particularly solar energy
- Familiarity with marketing automation tools and CRM systems
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global leader in smart energy technology
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to cutting-edge technology and innovation
- Flexible working hours and remote work options
- Comprehensive health insurance and wellness programs
- Generous paid time off and holiday entitlement
How to Stand Out
- Develop a strong understanding of the DACH market and its unique challenges and opportunities
- Showcase your ability to work independently and as part of a global team
- Highlight your experience with marketing automation tools and CRM systems
- Be prepared to discuss your approach to campaign management and lead generation
- Research SolarEdge's products and services to demonstrate your knowledge of the industry
- Tailor your resume and cover letter to the specific requirements of the role
- Prepare examples of your previous marketing experience and successes
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