Marketing Specialist, DACH

About the Role

The role entails working closely with the Director of Marcom Europe and Country Managers Germany and Austria/Switzerland to develop and execute marketing plans tailored to the DACH market. You will have the opportunity to work on a wide range of marketing activities, from lead-generation campaigns to social media and digital content creation.

SolarEdge is a global leader in smart energy technology, with over 4,000 employees and offices in 34 countries. The company's innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. As a Marketing Specialist, you will be part of a company that values creativity, agility, and impactful work.

What You Will Do

• Plan and execute quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth
• Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
• Manage advertising and media planning, ensuring effective execution across relevant channels
• Develop localized and engaging social media and digital content tailored to the DACH market
• Oversee planning and execution of events, including trade shows, customer events, and partner activities
• Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
• Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
• Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
• Organize customer training programs and webinars in collaboration with local sales and technical teams
• Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
• Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events

What We Are Looking For

• Native German speaker with fluency in English
• A university degree in a relevant field, such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
• Minimum of 2 years of professional marketing experience, including digital marketing and event management
• Experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable
• Excellent written and verbal communication skills
• Strong planning and organizational skills
• Ability to work in a fast-paced environment and prioritize tasks effectively

Nice to Have

• Experience in B2C technology
• Knowledge of graphic design and video production
• Certification in marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a global leader in smart energy technology
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to cutting-edge technology and tools
• Recognition and reward for outstanding performance

• Develop a strong understanding of the DACH market and its unique characteristics to stand out in your application
• Showcase your creativity and strategic thinking in your resume and cover letter
• Highlight your experience in digital marketing, event management, and team collaboration
• Be prepared to discuss your knowledge of renewable energy and smart energy solutions in an interview
• Consider creating a portfolio of your marketing work to demonstrate your skills and accomplishments
• Research SolarEdge's company culture and values to understand how you can contribute to the team's success
• Don't be afraid to ask about the company's approach to professional development and growth opportunities during the interview process