Marketing Specialist, DACH
WFA Digital Insight
As the demand for renewable energy continues to grow, with a 25% increase in solar panel installations in 2025, marketing specialists with expertise in the DACH region are in high demand. With the rise of smart energy solutions, companies like SolarEdge are at the forefront of this shift. This role combines strategic thinking, creativity, and technical skills, making it an attractive opportunity for those looking to make an impact in the industry. Candidates should be prepared to showcase their ability to drive lead generation campaigns, manage budgets, and collaborate with cross-functional teams. Before applying, it's essential to understand the company's commitment to innovation and sustainability.
Job Description
About the Role
The Marketing Specialist, DACH role at SolarEdge is a unique opportunity to join a global leader in smart energy technology. As a key member of the EU Marketing team, you will be responsible for supporting the implementation of marketing activities and events to sustain SolarEdge's marketing strategy. With a focus on the DACH region, you will work closely with the Director of Marcom Europe and Country Managers to drive revenue growth and increase pipeline through quarterly lead-generation campaigns.The EU Marketing team is comprised of highly creative and competent marketing professionals who are capable of thinking and doing at the same time. As a Marketing Specialist, you will be expected to plan and execute campaigns, manage content development, and oversee advertising and media planning. Your touch points will be mostly B2B, but with an increasing emphasis on B2B2C.
What You Will Do
- Plan and execute quarterly lead-generation campaigns designed to increase pipeline and drive revenue growth
- Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral
- Manage advertising and media planning, ensuring effective execution across relevant channels
- Develop localized and engaging social media and digital content tailored to the DACH market
- Oversee planning and execution of events, including trade shows, customer events, and partner activities
- Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region
- Support sales teams with marketing tools and lead-generation initiatives to enhance customer engagement and conversion
- Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI
- Organize customer training programs and webinars in collaboration with local sales and technical teams
- Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery
- Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events
- Ensure accuracy and cultural integrity of all translations from English into local DACH languages
What We Are Looking For
- Native German speaker with fluency in English
- A university degree in Marketing, Business Administration, Creative Arts, Technical Design, or Engineering
- Minimum of 2 years of professional marketing experience, including digital marketing and event management
- Experience in B2C technology is considered a valuable asset
- Industry experience in renewable energy, high-tech sectors, power electronics, or electric vehicle industries is desirable
- Strategic and creative thinker with excellent written and verbal communication skills
- Strong planning and organizational skills, with the ability to manage multiple projects simultaneously
- Proficiency in Excel and other marketing tools
Nice to Have
- Experience with marketing automation platforms
- Knowledge of data analysis and ROI measurement
- Familiarity with social media management tools
Benefits and Perks
- Competitive salary package
- Opportunity to work with a global leader in smart energy technology
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technology and tools
- Comprehensive benefits package, including health insurance and retirement plan
How to Stand Out
- Tip: Highlight your experience with marketing automation platforms and data analysis to stand out in the application process.
- Tip: Showcase your creativity and strategic thinking skills through examples of successful marketing campaigns you've led in the past.
- Tip: Research SolarEdge's commitment to innovation and sustainability to demonstrate your passion for the industry and the company.
- Tip: Prepare to discuss your experience with B2B and B2B2C marketing, and how you can apply your skills to drive revenue growth in the DACH region.
- Tip: Be ready to provide specific examples of your ability to manage budgets, collaborate with cross-functional teams, and prioritize multiple projects simultaneously.
- Tip: Consider creating a portfolio that showcases your marketing skills, including campaign results, content development, and event planning.
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