Marketing Specialist, Global Programs
WFA Digital Insight
The demand for skilled marketing specialists in cloud security has surged, with the global cloud security market projected to reach $77.5 billion by 2028. Wiz, a trailblazer in AI-powered cloud security, is seeking a Marketing Specialist to drive global programs. As the remote job market continues to evolve, professionals with expertise in marketing automation and demand generation are in high demand. With its innovative approach to security and collaboration with Google, Wiz offers a unique environment for marketers to grow. Before applying, candidates should be aware of the fast-paced and dynamic nature of the role, requiring adaptability, creativity, and strong operational skills.
Job Description
About the Role
The Marketing Specialist, Global Programs, plays a pivotal role in driving demand generation initiatives for Wiz, a leading cloud security company. This position involves managing the end-to-end operational delivery of global marketing programs, ensuring seamless execution and logistical coordination. The successful candidate will work closely with cross-functional teams, including digital marketing, product marketing, field operations, and Business Development Representatives (BDRs), to deliver high-impact campaigns.As a key member of the marketing team, the Marketing Specialist will be responsible for owning webinar logistics, virtual events, and demand programs. This includes managing landing page configuration, audience segmentation, promotion streams, live logistics coordination, and post-event lead routing pipelines. The ability to operate with speed, agility, and high attention to detail in a hyper-growth environment is essential.
Reporting to the Global Programs Manager, the Marketing Specialist will have the opportunity to work in a dynamic and innovative environment, with the freedom to think creatively and contribute to the company's momentous growth.
What You Will Do
- Manage the operational execution of Wiz-hosted webinars and digital events
- Coordinate the day-to-day delivery and execution of perpetual pipeline networks
- Deploy templatized programs for scale, packaging centralized strategies into turnkey program templates
- Enable regional field marketing teams by providing pre-packaged messaging, automated email workflows, creative assets, and execution playbooks
- Partner closely with internal teams to ensure flawless program delivery timelines and asset coordination
- Own and manage campaign deployment pipelines, distributing highly templatized program frameworks to regional teams
- Keep critical pipeline engines running smoothly, ensuring minimal friction in global initiatives
- Develop and maintain a deep understanding of the marketing technology stack, including HubSpot, Marketo, and other relevant tools
- Collaborate with cross-functional teams to design, execute, and measure the effectiveness of marketing campaigns
- Analyze campaign results, providing data-driven insights to inform future marketing strategies
What We Are Looking For
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2 years of experience in B2B marketing, campaign operations, or demand generation within the technology, Enterprise SaaS, or cloud computing sector
- Proven ability to operate with speed, agility, and high attention to detail in a hyper-growth environment
- Hands-on experience executing campaigns utilizing virtual event platforms and content delivery syndication networks
- Experience with enterprise marketing automation systems, such as HubSpot or Marketo
- Strong understanding of marketing principles, including segmentation, targeting, and positioning
- Excellent communication and project management skills
- Ability to work in a fast-paced environment, prioritizing multiple tasks and deadlines
Nice to Have
- Experience with Google Cloud and AI-powered security infrastructure
- Knowledge of cloud security trends and technologies
- Familiarity with sales and marketing alignment strategies
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a leading cloud security company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible remote work arrangements
- Access to cutting-edge marketing technology and tools
- Comprehensive health and wellness benefits
- Generous paid time off and holidays
How to Stand Out
- Develop a strong understanding of marketing automation platforms, such as HubSpot, to stand out in the application process.
- Showcase your ability to work in a fast-paced environment by highlighting relevant experience in campaign operations or demand generation.
- Create a portfolio that demonstrates your expertise in managing global marketing programs and driving demand generation initiatives.
- Prepare to discuss your experience with virtual event platforms and content delivery syndication networks during the interview process.
- Research Wiz and its innovative approach to cloud security to demonstrate your interest in the company and the role.
- Be prepared to negotiate your salary based on your experience and qualifications, and don't hesitate to ask about benefits and perks.
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