Marketing Specialist

About the Role

The success of this role is pivotal in enhancing Helix's brand presence and contributing to the company's growth objectives. By joining Helix, the Marketing Specialist will become part of a dynamic team that values innovation, creativity, and collaboration. The team's operations are supported by a range of tools, including HubSpot, Canva, and project management software, ensuring efficient workflow and data-driven decision-making.

What You Will Do

• Develop and implement comprehensive marketing strategies across various channels.
• Create high-quality, engaging content for different mediums, including social media, blogs, and marketing campaigns.
• Conduct thorough regulatory reviews to ensure compliance with marketing materials.
• Provide support for event planning and execution, including promotional activities and logistical arrangements.
• Manage and maintain the organization of team operations, ensuring timely delivery of projects.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Utilize marketing automation tools, such as HubSpot, to optimize and personalize marketing campaigns.
• Analyze campaign performance, providing insights to inform future marketing strategies.
• Stay updated with the latest marketing trends, technologies, and best practices.
• Assist in the development of marketing budgets and justifications for expenditures.
• Participate in brainstorming sessions to generate innovative marketing ideas.

What We Are Looking For

• 2+ years of experience in marketing or communications, with a proven track record of successful marketing campaigns.
• Exceptional writing and proofreading skills, with the ability to produce high-quality content under deadlines.
• Strong organizational skills, with attention to detail and the ability to manage multiple projects simultaneously.
• Experience working with diverse stakeholders, including internal teams and external partners.
• Proficiency in tools like HubSpot, Canva, and project management software, with the ability to quickly learn new technologies.
• AI proficiency and practical experience using AI tools in marketing contexts.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Nice to Have

• Experience with data analysis and interpretation, particularly in marketing metrics.
• Knowledge of SEO principles and how to apply them in content creation.
• Familiarity with graphic design principles and video production.
• Certification in marketing or a related field, such as HubSpot certification.

Benefits and Perks

• Comprehensive Health Insurance, with above-average employer-paid premium coverage.
• 12 weeks of Helix Paid Parental Leave option, supporting work-life balance.
• 401(k) with employer matching of up to 3% and 100% vesting on the date of hire.
• Comprehensive Well-Being Benefits, promoting employee health and happiness.
• Flexible PTO, allowing for a better balance between work and personal life.
• Remote options for many roles, along with a home office stipend to support remote work setup.

• Showcase a portfolio that demonstrates your content creation skills, including writing samples and any visual content you've produced.
• Highlight your experience with marketing automation tools like HubSpot, and be prepared to discuss how you've used them to optimize campaigns.
• Prepare examples of successful marketing campaigns you've led or been a part of, emphasizing your role and the results achieved.
• Develop a strong understanding of the latest marketing trends and technologies, and be ready to discuss how you stay updated in the field.
• Tailor your resume and cover letter to the specific requirements of the role, emphasizing relevant skills and experiences.
• Practice discussing your experience with AI tools in marketing, and how you see AI evolving in the field.