Marketing Specialist

About the Role

As a Marketing Specialist at Mozilla, you will be part of a small but growing distributed team that includes 65+ people across seven countries. The team is committed to collaboratively and inclusively building independent, privacy-respecting alternatives to big tech ecosystems. Your day-to-day activities will include executing social media activities, drafting and publishing blog posts, marketing emails, and other digital content aligned with the brand voice and campaign objectives.

Mozilla's revenue model combines user donations, which help keep Thunderbird's apps freely available, with paid services that cover the costs of hosted offerings while supporting long-term sustainability and continued innovation. As a Marketing Specialist, you will play a vital role in driving user growth and product adoption, ensuring the long-term success of Thunderbird.

What You Will Do

• Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting.
• Draft and publish blog posts, marketing emails, newsletters, and other digital content aligned with the brand voice and campaign objectives.
• Support integrated marketing campaigns, product launches, and promotional activities across multiple channels.
• Monitor social media engagement, coordinating with internal teams when additional context or support is needed.
• Maintain editorial and campaign calendars to ensure timely delivery of marketing activities.
• Track and report on performance metrics, identifying trends and optimization opportunities.
• Collaborate with the Marketing Manager to develop and implement marketing strategies that drive user growth and product adoption.
• Ensure consistent messaging across platforms, aligning with the brand voice and campaign objectives.
• Develop and maintain relationships with key stakeholders, including the global community of contributors.
• Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to improve marketing activities.

What We Are Looking For

• 2+ years of experience in digital marketing, preferably in a similar role.
• Strong understanding of digital marketing principles, including social media, email marketing, and content creation.
• Excellent writing and communication skills, with the ability to craft compelling content that resonates with the target audience.
• Experience with social media management tools, such as Hootsuite or Sprout Social.
• Familiarity with email marketing platforms, such as Mailchimp or Marketo.
• Strong analytical skills, with the ability to track and report on performance metrics.
• Experience with Excel, with the ability to create and manage spreadsheets.
• Strong collaboration and project management skills, with the ability to work independently and as part of a distributed team.
• Commitment to Mozilla's mission and values, with a passion for building independent, privacy-respecting alternatives to big tech ecosystems.

Nice to Have

• Experience with graphic design tools, such as Adobe Creative Cloud.
• Familiarity with video editing software, such as Final Cut Pro or Adobe Premiere.
• Knowledge of HTML and CSS, with the ability to create and edit web pages.
• Experience with SEO principles, with the ability to optimize content for search engines.
• Familiarity with project management tools, such as Asana or Trello.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a global community-driven team.
• Flexible working hours and remote work options.
• Professional development opportunities, including training and conference attendance.
• Access to the latest digital marketing tools and technologies.
• Collaborative and dynamic work environment.
• Commitment to diversity, equity, and inclusion.
• Opportunities for growth and advancement within the company.

• Tip: Develop a strong understanding of digital marketing principles, including social media, email marketing, and content creation, to increase your chances of success in this role.
• Make sure your resume and cover letter are tailored to the specific requirements of the job, highlighting your relevant experience and skills.
• Prepare to demonstrate your ability to work independently and collaboratively in a distributed team, with a focus on driving user growth and product adoption.
• Familiarize yourself with Mozilla's mission and values, and be prepared to discuss how your skills and experience align with these principles.
• Consider creating a portfolio that showcases your digital marketing skills, including examples of successful campaigns and content creation.
• Be prepared to discuss your experience with Excel and other digital marketing tools, and how you have applied these skills in previous roles.
• Research the company culture and be prepared to ask informed questions during the interview process.