Marketing Specialist

SGSSGS·Remote(United States)
Marketing

WFA Digital Insight

The demand for skilled marketing specialists in the pharmaceutical sector has grown significantly, with a 25% increase in job postings over the past year. As companies like SGS continue to expand their digital presence, professionals with strong organizational skills and attention to detail are in high demand. With the rise of remote work, candidates can now access exciting opportunities like this Marketing Specialist role, which offers a unique blend of campaign management, trade show coordination, and team collaboration. Before applying, candidates should be aware of the fast-paced and dynamic nature of this role, requiring adaptability and excellent communication skills. As a leader in inspection, verification, and certification services, SGS offers a competitive edge for those looking to make a meaningful impact in the industry.

Job Description

About the Role

The Marketing Specialist plays a pivotal role in supporting all North America marketing activities for the Pharma sector at SGS. This is a highly execution-focused position that requires seamless coordination across various marketing channels, including tradeshows, webinars, and campaign activities. The ideal candidate will possess strong organizational skills, attention to detail, and the ability to manage multiple timelines in a fast-paced environment.

A typical week in this role may involve coordinating upcoming tradeshow logistics, confirming vendor orders, aligning with sales teams, supporting webinar setup, and tracking post-event performance. The ability to work independently and as part of a cross-functional team is crucial, as the Marketing Specialist will collaborate with various stakeholders to meet deadlines and achieve marketing goals.

The Pharma sector is a rapidly evolving field, with ongoing advancements in medical research, technology, and regulatory frameworks. As such, the Marketing Specialist must stay up-to-date with industry trends, competitor activity, and emerging opportunities to develop effective marketing strategies.

What You Will Do

  • Develop and execute marketing campaigns to support business objectives
  • Create digital content for websites, email, and social media platforms
  • Support internal communications and content updates
  • Coordinate tradeshows and conferences, including logistics, vendor management, and promotions
  • Collaborate with cross-functional teams to meet deadlines and achieve marketing goals
  • Support webinar development and execution, including content creation, speaker management, and technical setup
  • Manage industry partnerships and publications, including relationship-building and content submissions
  • Input and manage leads in CRM systems, tracking engagement and conversion metrics
  • Rack KPIs and report ROI on marketing campaigns, providing insights for future strategy development
  • Participate in brainstorming sessions to develop innovative marketing ideas and solutions
  • Conduct market research to identify trends, opportunities, and challenges in the Pharma sector

What We Are Looking For

  • Bachelor’s degree in Marketing, Business Administration, or a related discipline
  • 3-5 years of experience in a relevant marketing position, with a focus on digital marketing and campaign management
  • Proven experience in developing and implementing digital marketing campaigns, including social media, email, and content marketing
  • Familiarity with marketing tools such as Canva and Eloqua
  • Knowledge and understanding of Customer Relationship Management (CRM) Systems, including lead management and data analysis
  • Project Management experience, with the ability to coordinate multiple projects and timelines
  • Understanding of the Pharma industry, including regulatory frameworks, market trends, and competitor activity
  • Search Engine Optimization (SEO) experience, with knowledge of keyword research, on-page optimization, and link building
  • Graphic design experience, with proficiency in design software such as Adobe Creative Suite

Nice to Have

  • Experience using Sitecore or other content management systems
  • Certification in marketing, such as HubSpot or Google Analytics
  • Experience with marketing automation tools, such as Marketo or Pardot
  • Knowledge of HTML and CSS, with the ability to create custom email templates and landing pages

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a global leader in inspection, verification, and certification services
  • Collaborative and dynamic work environment, with a focus on teamwork and innovation
  • Professional development opportunities, including training, mentorship, and education assistance
  • Flexible work arrangements, including remote work options and flexible hours
  • Access to cutting-edge technology and tools, including marketing software and hardware
  • Recognition and reward programs, including employee awards and bonuses
  • Comprehensive health and wellness program, including medical, dental, and vision coverage

How to Stand Out

  • Tip: Develop a strong portfolio that showcases your marketing skills, including campaign management, content creation, and data analysis. This will help you stand out as a candidate and demonstrate your abilities to potential employers.
  • Be prepared to discuss your experience with marketing tools and technologies, such as Canva, Eloqua, and CRM systems. Highlight your proficiency in these areas and explain how you have used them to achieve marketing goals.
  • When applying, make sure to tailor your resume and cover letter to the specific requirements of the role. This will help you pass through applicant tracking systems and catch the eye of the hiring manager.
  • In the interview, be prepared to discuss your understanding of the Pharma industry, including regulatory frameworks, market trends, and competitor activity. Show your passion for marketing and your willingness to learn and adapt in a fast-paced environment.
  • Consider reaching out to current or former employees of SGS to learn more about the company culture and what it’s like to work there. This can give you valuable insights and help you prepare for the interview process.
  • Don’t be afraid to ask questions during the interview, such as what a typical day looks like in the role, what the biggest challenges are, and how the company approaches professional development and growth opportunities.

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