Marketing Specialist (Virtual)

Gophermods·Remote(Philippines)
Marketing
Excel

WFA Digital Insight

The demand for skilled marketing specialists in the education technology sector has grown significantly, with a 25% increase in job openings in 2025. As the remote job market continues to evolve, companies like Gophermods are seeking versatile professionals who can build and execute marketing strategies from the ground up. With the rise of digital transformation in K-12 schools, the need for experts who can drive brand awareness and generate demand is more pressing than ever. To succeed in this role, candidates should possess a unique blend of marketing, technical, and interpersonal skills. Before applying, it's essential to understand the company's vision and the role's potential for growth and professional development.

Job Description

About the Role

As a Marketing Specialist at Gophermods, you will be responsible for developing and implementing a comprehensive marketing strategy to drive brand awareness and demand in the K-12 sector. This is a unique opportunity to build a marketing function from the ground up, working closely with the CEO and sales team to align marketing efforts with business objectives. Your day-to-day activities will involve creating and executing marketing campaigns, managing the marketing tech stack, and analyzing performance metrics to inform future strategies.

The marketing team at Gophermods is currently non-existent, making this a chance to create a department that will grow alongside the company. You will report directly to the CEO and work closely with the sales team to support their efforts in the field. With a clear growth pathway, this role offers the potential to advance to a Marketing Manager position within 12-18 months, based on performance and company growth.

Gophermods is a leading provider of end-to-end technology support in device repair, management, and lifecycle solutions for public sector K-12 schools and small businesses. The company specializes in handling over 50,000 devices annually, including iPads, MacBooks, Chromebooks, iPhones, and Windows laptops. As the company expands its services, the need for a skilled marketing specialist to drive awareness and demand has become a top priority.

What You Will Do

  • Develop and execute multi-channel marketing campaigns to drive brand awareness and demand in the K-12 sector
  • Build and manage the marketing tech stack, identifying and implementing tools that work well together
  • Create and manage a thought leadership content strategy to build credibility and support long sales cycles
  • Plan and execute field marketing efforts, including tradeshows and events
  • Develop and refine K-12 buyer personas through research, interviews, and collaboration with sales and leadership
  • Build and maintain a measurement framework with clear KPIs and regular reporting to the CEO
  • Partner closely with the CEO and sales team to align marketing with business goals and revenue targets
  • Manage and optimize the marketing budget to ensure maximum ROI
  • Stay up-to-date with industry trends and developments, applying this knowledge to inform marketing strategies

What We Are Looking For

  • 3-6 years of hands-on marketing experience executing across content, email, social, events, and SEO
  • Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS
  • Experience developing buyer personas from direct research and interviews
  • Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution
  • Generalist SEO knowledge and comfort evaluating and implementing martech tools
  • Experience creating thought leadership content and campaigns
  • Excellent communication and stakeholder skills; confident presenting virtually and representing the brand
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Nice to Have

  • Experience with marketing automation platforms and CRM systems
  • Knowledge of HTML and CSS
  • Familiarity with design tools like Adobe Creative Suite
  • Certification in marketing or a related field
  • Experience working in the education technology sector

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work remotely and flexible working hours
  • Professional development and growth opportunities
  • Access to the latest marketing tools and technologies
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance
  • Comprehensive health insurance and retirement plan
  • Paid time off and holidays
  • Remote stipend and home office setup support

How to Stand Out

  • Showcase your experience with marketing automation platforms and CRM systems, highlighting your ability to build and manage complex marketing tech stacks.
  • Develop a portfolio that demonstrates your thought leadership content creation skills, including examples of successful campaigns and their impact on business objectives.
  • Be prepared to discuss your approach to building and refining buyer personas, including your methods for conducting research and gathering feedback.
  • Highlight your ability to work in a fast-paced environment, prioritizing multiple projects simultaneously and meeting deadlines.
  • Consider obtaining certification in marketing or a related field to demonstrate your expertise and commitment to professional development.
  • When negotiating salary, be prepared to discuss your expectations and requirements, taking into account the company's budget and industry standards.
  • Look for red flags such as unclear expectations, lack of resources, or unrealistic goals, and be prepared to address these concerns during the interview process.

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