Marketing/Growth Hacker

About the Role

Your day will be filled with the challenge of creative problem-solving, as you navigate the complexities of B2B marketing in the tech sector. With the freedom to plan your approach, you will need to leverage your expertise in digital marketing to drive growth and expand Automa.Net's presence in the market. This role is perfect for someone who thrives in a dynamic environment and is passionate about the intersection of technology and marketing.

Automa.Net's platform is designed to make it easy for companies in the industrial sector to find the parts they need for their projects or to address emergency downtime situations. By offering tools that optimize procurement, distribution, and logistics, Automa.Net aims to revolutionize the way businesses operate in this sector. As a Marketing/Growth Hacker, you will play a pivotal role in communicating the value of this platform to potential clients and driving user acquisition.

What You Will Do

• Develop and implement comprehensive marketing strategies to reach Automa.Net's target audience across Europe and the USA.
• Utilize your expertise in digital skills to drive the growth of Automa.Net's business, focusing on B2B marketing channels.
• Leverage Automa.Net's database of over 10,000 companies to initiate outbound marketing efforts.
• Plan and execute campaigns across various channels, including paper/direct postal marketing, PPC campaigns on LinkedIn, and organic social media growth.
• Write SEO-ready blog posts to enhance Automa.Net's online presence and thought leadership in the industrial automation sector.
• Manage Adwords campaigns, including re-marketing efforts, to maximize ROI.
• Engage in cold email marketing using tools like Lemlist or similar platforms to reach potential clients.
• Collaborate with the team to identify new marketing opportunities and optimize current strategies based on performance data.
• Analyze campaign results, providing insights and recommendations for future improvements.
• Stay updated with the latest trends and technologies in digital marketing to continuously enhance Automa.Net's marketing efforts.

What We Are Looking For

• A proven track record of running successful marketing campaigns in a B2B environment, preferably in the industrial sector.
• Experience in digital marketing, with a strong emphasis on skills such as SEO, PPC, social media marketing, and email marketing.
• Written English proficiency at a C2 or native level.
• Ability to work independently and manage your time effectively in a remote setting.
• Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.
• Experience with marketing automation tools and CRM systems.
• Knowledge of the industrial automation sector, though not required, is a significant plus.
• A degree in Marketing or a related field, while not mandatory, is considered an advantage.

Nice to Have

• Experience with content creation, including writing blog posts, creating video content, or podcasting.
• Familiarity with design tools like Adobe Creative Suite for creating visual content.
• Knowledge of HTML and CSS for basic web development tasks.
• Experience with project management tools like Asana, Trello, or Jira.

Benefits and Perks

• The opportunity to work with a cutting-edge platform in the industrial automation sector.
• Flexible working hours and the option for full-time, part-time, or contract work arrangements.
• Share options are available for eligible employees.
• Access to a dynamic and growing company with a global reach.
• Professional development opportunities to enhance your skills in digital marketing and the industrial sector.
• Remote work stipend to support your home office setup.
• Health insurance and other benefits as part of the company's employee care package.
• Generous PTO policy to ensure a healthy work-life balance.

• Tip: Ensure your portfolio includes examples of successful B2B marketing campaigns you've managed, highlighting your ability to drive growth and engagement.
• Tip: Familiarize yourself with Automa.Net's platform and the industrial automation sector to demonstrate your interest and readiness for the role.
• Tip: Prepare to discuss your approach to digital marketing, including how you stay updated with the latest trends and technologies.
• Tip: Be ready to provide specific metrics and results from your previous campaigns, showcasing your analytical skills and ability to interpret data.
• Tip: Consider highlighting any experience with marketing automation tools, CRM systems, or design software to showcase your versatility.
• Tip: Show enthusiasm for the opportunity to work in a remote setting and your ability to self-manage, as this is key to success in this role.
• Tip: Don't hesitate to ask about the company culture, growth opportunities, and what a typical day looks like in this position during the interview.