Martech Solution/Enterprise Architect
WFA Digital Insight
As demand for digital marketing and paid media specialists grows, with a notable 25% increase in martech adoption in 2025, the need for skilled professionals to navigate and optimize these ecosystems has never been more pressing. Tiger Analytics, a trusted partner for Fortune 100 companies, is at the forefront of this trend. With its commitment to leveraging data science, machine learning, and AI for business value, the company stands out in the industry. Candidates for the Martech Solution/Enterprise Architect role should be prepared to bring deep technical expertise and a strategic mindset to simplify and rationalize the martech landscape. Before applying, it's crucial to understand the current market landscape and the skills in high demand, such as experience with digital experience platforms and integration patterns.
Job Description
About the Role
The Martech Solution/Enterprise Architect position at Tiger Analytics is a pivotal role designed to provide hands-on architecture and integration support. The primary goal is to simplify the Martech estate, reduce tool overlap, improve interoperability, and strengthen the alignment between business priorities, data flows, and platform strategy. This is a unique opportunity to work with a company that has been recognized by market research firms like Forrester and Gartner for its business value and leadership.The ideal candidate will combine architecture depth with practical delivery experience, playing a key role in assessing the current marketing technology landscape and defining a target-state architecture. The work will involve supporting integration planning and enabling faster execution of consolidation and rationalization of AI-driven initiatives. This role is crucial for Tiger Analytics as it continues to enable its clients to generate business value from data.
What You Will Do
- Assess the current Martech ecosystem, including platforms, interfaces, dependencies, and data flows to understand the existing landscape.
- Document the current-state and target-state architecture for Martech consolidation initiatives, providing a clear roadmap for future development.
- Identify duplication, redundancy, integration gaps, and rationalization opportunities across tools and platforms to streamline operations.
- Define unified data and business process flows across the ecosystem, ensuring seamless interaction between different components.
- Develop recommendations for consolidating overlapping applications into a simplified and scalable future-state landscape that supports AI-driven initiatives.
- Define integration approaches, interface patterns, and solution design recommendations aligned with enterprise standards, including considerations for resilience, failover, and risk.
- Work closely with business, product, engineering, security, and operations stakeholders to translate requirements into practical architecture decisions.
- Contribute to implementation planning, sequencing, and governance for consolidation workstreams, ensuring that projects are well-coordinated and executed efficiently.
- Produce clear architecture documentation, decision logs, and dependency views to support execution teams, facilitating transparent communication and collaboration.
- Collaborate with theteam to identify areas for process improvement and implement changes, continuously enhancing the efficiency and effectiveness of the Martech ecosystem.
What We Are Looking For
- Strong experience in enterprise architecture, solution architecture, or systems integration roles, with a proven track record of delivering complex projects.
- Demonstrated experience supporting platform consolidation, transformation, or rationalization programs, with the ability to analyze complex systems and identify areas for improvement.
- Working knowledge of Martech ecosystems, customer data flows, marketing automation, digital experience platforms, APIs, and integration patterns, with the capability to apply this knowledge to real-world problems.
- Ability to work effectively across technical and business teams and communicate clearly with multiple stakeholder groups, possessing excellent interpersonal and presentation skills.
- Experience producing architecture artifacts, integration documentation, and implementation guidance, with a focus on delivering high-quality outputs that meet the needs of various stakeholders.
- Strong analytical and problem-solving skills, with the ability to analyze complex data sets and develop creative solutions to challenging problems.
- Excellent communication and project management skills, with the ability to coordinate multiple tasks and stakeholders, ensuring projects are completed on time and within budget.
Nice to Have
- Experience with cloud-based technologies and migration strategies, with the ability to design and implement scalable, secure architectures.
- Knowledge of AI and machine learning technologies, with an understanding of how these can be integrated into the Martech ecosystem to drive business value.
- Familiarity with agile development methodologies and version control systems, such as Git, with the ability to work in a fast-paced, iterative development environment.
- Certification in enterprise architecture or a related field, demonstrating a commitment to professional development and staying up-to-date with the latest technologies and trends.
Benefits and Perks
- Significant career development opportunities as the company grows, with the potential for professional growth and advancement.
- The opportunity to be part of a small, fast-growing, challenging, and entrepreneurial environment, with a high degree of individual responsibility and autonomy.
- Equal employment opportunities, with Tiger Analytics providing a diverse and inclusive workplace that values the contributions of all employees.
- Remote work options, allowing for flexibility and work-life balance, with the ability to work from anywhere and collaborate with a global team.
- Access to cutting-edge technologies and tools, with the opportunity to work with the latest Martech solutions and develop expertise in these areas.
- Competitive compensation package, with a focus on rewarding high-performing employees and recognizing their contributions to the company's success.
- Comprehensive benefits package, including health insurance, retirement savings, and paid time off, designed to support the well-being and financial security of employees.
- Professional development opportunities, with access to training, mentorship, and education programs designed to help employees enhance their skills and advance their careers.
How to Stand Out
- Develop a deep understanding of Martech ecosystems: Before applying, make sure you have a solid grasp of the current marketing technology landscape, including platforms, interfaces, and data flows.
- Highlight your experience with digital experience platforms and integration patterns: Emphasize your knowledge of these areas in your resume and cover letter, as they are critical for this role.
- Prepare to talk about your approach to simplifying complex systems: Be ready to discuss how you would approach consolidating overlapping applications and streamlining the Martech estate.
- Showcase your ability to work across technical and business teams: Provide examples of times when you have successfully communicated with and coordinated the efforts of diverse stakeholder groups.
- Be prepared to discuss your experience with AI and machine learning technologies: Even if it's not a requirement, showing familiarity with these areas can be a significant plus, as they are increasingly important in the Martech space.
- Research Tiger Analytics and its commitment to data science and AI: Demonstrating knowledge of the company's mission and values can show your enthusiasm for the role and the company's unique position in the market.
- Practice explaining technical concepts in plain language: As you will be working with both technical and non-technical stakeholders, the ability to clearly communicate complex ideas is essential.
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